Stage I
- Marketing and Business Environment (15 credits)
- Accounting and Managerial Finance (15 credits)
- Systems and Operations Management (15 credits)
- Research Methods
Stage II
- Strategic Management and Leadership (15 credits)
- Advanced Corporate Finance (15 credits)
- M&A and Private Equity (15 credits)
- Research Methods
Stage III
- Online Dissertation and Research Methods (30 credits)
Specialisation Modules (subject to student demand):
STRATEGIC TECHNOLOGY MANAGEMENT
The module is designed to strategically integrate essential technology into company strategies, so as to meet current and future organisational needs.
On successful completion of the module, you will be able to:
• Discuss technology planning and positioning and the role they play in creating technology strategy via a range of analytical tools and frameworks.
• Plan entrepreneurial action and how it can contribute to the formation of technology strategy in organisations of all sizes.
• Understand how technological strategies are linked to business success, and assess the efficiency of existing strategies and technical operations.
• Scrutinise the impact of power, politics and culture on the application of technology in all organisations.
• Evaluate technology configuration needs, the resultant changes and how they affect an organisation’s performance.
GLOBAL MARKETING MANAGEMENT
The effects of globalisation have affected all elements of today’s business world, necessitating an efficient, strategic response from the managers of today’s competitive international organisations.
This module has been specifically designed to develop your understanding of the international business environment, core global strategies and the elements of global marketing plans.
On successful completion of the module, you will be able to:
• Scrutinise the principal approaches to global marketing, evaluating the establishment and implementation of effective global marketing decisions, policies and strategies.
• Examine the key marketing practices employed by internati