School of Business - University of Central Lancashire

Bachelor in Advertising and Marketing Communications - Grado en Publicidad y Comunicación de Marketing

School of Business - University of Central Lancashire
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  • Imparte:
  • Modalidad:
    Presencial
  • Precio:
    Información no disponible
  • Comienzo:
    Septiembre 2017
  • Lugar:
    Preston (Lancashire)
    Reino Unido
  • Duración:
    3 Años
  • Idioma:
    El Grado se imparte en Inglés
  • Titulación:
    Advertising and Marketing Communications, BA (Hons)

Presentación

BA (Hons) Advertising and Marketing Communications offers students the knowledge and skills to gain a position in a dynamic and creative sector. Our Advertising and Marketing Communications course focuses firmly on developing expertise needed to anticipate, analyse, plan, and control effective communications, in ways that make profitable sense for client organisations.

Accredited by the Market Research Society and Institute of Direct Marketing the Chartered Institute of Marketing, our Advertising and Marketing and Communications degree was designed as a result of extensive industry research to deliver graduates who would be ‘purpose made’ and ‘job ready’ for jobs in the industry.

Understandably studying Advertising and Marketing Communications at UCLan has a strong practical element and our course gives students the knowledge and skills to gain a position in a dynamic and creative sector.

Requisitos

ENTRY REQUIREMENTS 2016/17

280 points at A2
BTEC Extended Diploma: Distinction, Merit, Merit
BTEC Diploma: Distinction*Distinction*
Pass Access To HE with 30 Level 3 Credits at Distinction
International Baccalaureate: 28P
IELTS: 6.0 with no subscore lower than 5.5
GCSE: Maths and English grade C



ENTRY REQUIREMENTS 2017/18

112 Points at A2
BTEC Extended Diploma: Distinction, Merit, Merit
BTEC Diploma: Distinction*, Distinction*
Pass Access Course: 112 UCAS Points
International Baccalaureate Diploma: 28P
IELTS: 6.0 with no component lower than 5.5
GCSE: 5 at grade C including Maths & English or equivalent

Programa

YEAR 1
Advertising and marketing communications
Marketing principles
Human behaviour
Commercial awareness
Digital essentials
Introduction to personal and professional practice

YEAR 2
Integrated marketing communications
Industry awareness
Skills for advertising and marketing
Marketing research
Buyer behaviour
Employability and professional development

YEAR 3
Campaign Planning and Strategy
Media Planning and Buying
Digital Emerging Themes or
Applied Marketing Research or
Public Relations for Marketers
Marketing, Advertising or Business Dissertation OR
Enhancing Employability Through Work Related Learning
Options


Options:
Brand management
Applied marketing research
International marketing
Customer experience marketing Persuasion, selling and sales management
Marketing of services
Marketing and society Electronic marketing
Direct, digital and database marketing
Public relations for marketers
Enhancing corporate reputation
Strategic Marketing: Concepts and Applications

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