This degree focuses on the strategy, development and planning of advertising in conjunction with marketing activities, promotion, direct media and digital media
It is complemented by a perspective on communication, media and marketing methods
It develops strategic responses to advertising and marketing communications problems, based upon a clear understanding of the marketing environment, organisations and consumers
There are close links with industry and an extensive programme of guest lectures delivered by well-known outside speakers, to accompany academic study
This course is accredited by the Chartered Institute of Marketing (CIM). Graduates of this course can enter the CIM qualification system at professional postgraduate diploma level and the course offers exemptions from some units. Please see the detailed information below.
The entry requirements for this course are 112-128 tariff points from 3 A-Levels or equivalent qualifications.
If English is not your first language, you will need to provide evidence that you can understand English to a satisfactory level. English language requirements for this course are normally:
IELTS (Academic) 6.0 with minimum 5.5 in each component, or equivalent.
We are looking for creative candidates who have who have good communication and presentation skills
Applicants will need to demonstrate a desire to work in the marketing communications industry. This might include completion of work experience in marketing, advertising, or media industries
Year 1 - Level C
In your first year, you will develop an understanding of why and how advertsing is practised. This will include an understanding of the history of your discipline and the broad theoretical approaches and other disciplines that underpin it. Seminar and group work in particular will encourage you to question and explore issues amongst your peers, but with the guidance of the tutor.
Fundamentals of Advertising
Consumer Culture & Behaviour
Integration of Marketing, Advertising & PR
Contemporary Media & Popular Culture
Emerging Global Themes
Communication & Research Skills
Year 2 - Level I
In the second year, you will develop an understanding and critically reflect on existing practices in the managed communication industries. You will understand the current industry systems: this will include the marketing communication sectors and their publics and a detailed understanding of current job roles. That understanding will enable you to undertake such roles with confidence and knowledge.
You will be encouraged to take a greater responsibility for your learning; whilst many units will still include formal lectures, seminars and workshops will include more student-led learning and presentations. There is a shift towards more independent learning with the tutor taking on more of a facilitation role in seminars and workshops but encouraging students to question and critique the work they and others are doing.
Brands & Brand Communications
Creative Strategy & Analysis
Academic & Professional Research
Digital Communication Strategies
Year 3 Placement - 6 weeks or 40 weeks option
The inclusion of professional placement in the degree is a key feature in helping you to develop develop your abilities and understanding of marketing communications in the work environment. It also provides a platform for successful entry into the profession following graduation. Placements may be found in a wide range of organisations, including advertising agencies; research companies; the media and the marketing departments of companies.
Final Year - Level H
At final year level, you will be able to draw from your critical perspectives on current practice in order to provide creative and innovative approaches. You will develop specialised ways of thinking about and implementing advertising; this will be informed by the historical and contextual understanding gained in the first year, yourthorough understanding of current industry structures and practices gained in year two, and experiences gained through placement. Whilst lectures will continue to form a part of your learning, they will be much more interactive and, in some cases, student-led.
Dissertation / Academic Paper
You will choose three options from such units as:
Persuasion and Influence
Transnational and Multicultural Communication
Creativity in Communications
Consumer Cultures and Societies
Public Relations, Power and Democracy
Online Culture and Behaviour
International Events Management
Psychology of the Media
National Branding and Public Diplomacy
Advertising and Society
Behavioural Economics and Cultural Strategy
Graduates from this course can be found working in market research, public relations, direct marketing, sponsorship, sales promotion, media agencies and in marketing departments in all manner of industries such as: Media Planning Group, Saatchi & Saatchi, Fallon, United Advertising, Media.Com, Granada TV, Carat, Sony Music, Tequila, Naked Communications, Ogilvy Mather and CHI.
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