You will develop an appreciation for motivation, team building and performance related pay, develop an awareness of the role of management in complex human activity systems, the role of information systems such as Customer Relationship Management (CRM) and leading edge ticketing software. Finally, in the third year of study, you will be guided to develop your own research in this field to successfully complete your dissertation.
Any sports manager has to be aware of the bottom line, deliver revenue streams and pro¬fits for the organisation, which serve to improve facilities or improve the arena’s environment. Expertise is required in all fields, you will develop your academic skills alongside practical experiences of negotiation, pitching for business and presenting business plans.
Applicants will normally have achieved one of the following:
A minimum of 2 A Levels or equivalent
International Baccalaureate (minimum of 24 points)
A National Diploma or Certificate in an appropriate subject at Distinction level
An Advanced GNVQ in an appropriate subject at Distinction level
An Access Course: minimum of 60 credits, including at least 45 at Level 3
An equivalent level 3 qualification
Applicants for whom English is a second language should have achieved IELTS 6 or equivalent for entry into Level 4.
We also welcome applications from mature students who may not possess the above qualifications but may have relevant experience.
All applicants will be expected to demonstrate a specific interest in their preferred area of study and should have a commitment to engaging with the subject through the academic programme and our complementary curriculum involving high profile guest speakers, master classes and short course opportunities.
Introductory American Sports Business
The Role of Marketing in Business
Organisational Behaviour in American Sport
American Culture of Sport
Consumer Behaviour in Sports Business
Research Methods for Business
Elective (1 of 3):
Financial Reporting & Management
Elective (1 of 3):
American Sport Regulation & Law
* Modules listed above may vary depending on changes to the syllabus.
Professional sports are central to American culture. Not only is the Super Bowl the most watched event each year on television, American football fills the top two slots of most-watched television programmes in the USA each week. College sports in particular are integral to American culture, with even low league college stadia holding tens of thousands of fans. Interest in American sports in the UK itself is growing, with the annual NFL International Series being held at Wembley Stadium since 2007 when the first 40,000 tickets sold out in the first 90 minutes of release.
American Sports Business Management will provide you with a strong business studies foundation and an understanding of the unique challenges and issues facing sports management. Your studies will follow a business and sports framework, providing a context to sports business. The three years of study will develop your business acumen across several disciplines, such as marketing, entrepreneurship and strategic management. Additionally, you will study a degree pathway of American Sports Management with modules that will develop your ability to successfully work in this field.
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