The world of sports events is expanding at an unprecedented pace, with the sports industry contributing significantly to the global economy.
This growth is creating a range of career paths in event management which this degree neatly feeds into. What better place to study event management than in a world-class venue that specialises in delivering world-class events. You will cover several core topics such as event planning, and event design, as well as the key event components of marketing, finance and event legislation. The degree also includes an examination of the socio-political impact of events, and event technology, and you will be given the skills and the time to research your own chosen topic in year three.
Applications are welcomed from students with a genuine passion and ambition to work in the football and sports industries.
The minimum academic requirement for this degree course is a 240 UCAS Tariff point score.
Other minimum requirements
Applicants will normally have achieved one of the following:
A minimum of 2 A Levels including two C grades
A BTEC Extended diploma grade DMM
A BTEC Diploma grade D*D*
A combination of BTEC and A-Level qualifications with at least two C graded A levels or Merit graded BTEC equivalents.
International Baccalaureate (minimum of 30 points)
An Advanced GNVQ in an appropriate subject at Distinction level
An Access Course: minimum of 60 credits, including at least 45 at Level 3
An equivalent level 3 qualification
Introduction to Marketing
Most people have a view on what marketing is and what marketers actually do. Marketing has become synonymous with the ways with which firms attract customers and persuade them to purchase goods and services. But marketing is also a business philosophy that places the customer at the heart of all its activities (customer centric) and regards satisfying customer needs and wants as the only way to build sustainable competitive advantage. Students will explore the application of marketing to the modern sports industry and will learn how it has contributed to its growth both in a grassroot and a professional context.
Understanding Sports Business
The sports industry is a multi-billion pound commercially driven industry and within the last three decades its growth has been spurred by an increase in media exposure and commercial capital. Innovations in technology have also played their part in transforming the leisure enthusiast/spectator into a more closely targeted global consumer who demands to be entertained (sports entertainment). However, this commercial boom also fuels the debate that sport still exists primarily as a participatory activity that plays an essential role in supporting the societal functions of local communities.
This module explores the historical growth of sport as a business and social phenomenon and introduces students to core management functions of the industry such as marketing, media, finance, sponsorship, stadium events, human resources, legal and contemporary issues. Students will analyse the development of sport and the governance of elite and grassroots organisations within the sporting framework.
Introduction to Strategic Event Management
Strategic management is a vital component at Wembley Stadium and a key part of other global venues. This module will introduce you to the central management and strategic planning functions undertaken to safely operate events. Students will examine core management functions such as facilities management, event planning, health and safety, venues utilisation, stakeholder management and the marketing of events.
Fundamentals of Accounting & Finance
This module seeks to develop an awareness of, and an understanding of, the source and purpose of financial accounting information within the organisation. It also provides students with an understanding of the structure and form of financial statements. It is also designed to encourage students to develop the skills necessary to be able to use financial information for planning, control and decision making.
Event Legislation & Risk Management
The continuous rapid growth of the event industry, both nationally and internationally places a proportionally strong emphasis on Health and Safety Legislation and Risk Management. No two events are ever the same. The unique nature of events requires relevant processes to be adapted and managed in order to reflect this set of unique characteristics.
This module will examine and analyse theory in relation to the management aspects of Legislation and Risk in Events. It will introduce you to various concepts of theory and practice, discuss contemporary trends and challenges, all of which are required for maintaining work standards, meeting goals and delivering results.
Event Planning, Concept & Design
This module provides students with a theoretical and practical understanding of planning, participating, organising and operating an event. Events in the modern sports, hospitality and entertainment industries take place in a wide variety of venues and contexts (they include different sports/activities such as football, rugby, ultimate fighting championship, event launches, after dinner speaking and awards ceremonies). There are considerable logistical elements and potential problems which must be considered in the planning process. This module provides you with a theoretical knowledge of event planning and management theory which is then applied to the practical task of managing, funding and resourcing an industry related event.
Stadium & Venue Management
The module examines stadium/venues safety issues and why managers need to maximise sources of income from a range of small and large scale events including sporting, retail, hospitality conferences and banqueting. It will draw upon the shared services of the UCFB-Wembley partnership to provide students with contextual experience of a range of stadium management issues that include stakeholder management, stadium/venue safety and operations, and developing income streams. Students are required to analyse key components of stadium/venue management and they will apply their learning to contextual assessment.
The aim of this module provides students with an understanding of research principles, a range of quantitative and qualitative research methodologies and appropriate analysis tools.
The Socio-Political Impacts of Events
Events have become popular vehicles for economic development and urban regeneration, but they also contribute to and reflect wider changes in society and culture. This module aims to deepen students’ understanding of the principles and practices of managing events as well as assessing their impacts on the economy, society, culture and the environment. By the end of the module, you will be aware of the major concepts of events management and you will develop the ability to apply principles into practice.
Technological Advancements in Events
In the last quarter of 2015, technology giant Apple announced that they’ve never been stronger and that they are determining the course of future technology (BBC, 2015). The importance of technology has never been more prominent. The event industry is equally reliant on technological innovations.
Event Spectator Engagement (Option 1)
Sport Event Tourism (Option 2)
Career prospects for graduates of the BA (Hons) Event Management & the Sports Industry degree programme at UCFB include event management, sales and marketing management, project management and venue management, particularly within the global sport event industry.
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