School of Society, Enterprise and Environment - Bath Spa University

Bachelor Business and Management (Marketing) - Grado en Gestión Empresarial (Marketing)

School of Society, Enterprise and Environment - Bath Spa University
  • Imparte:
  • Modalidad:
  • Precio:
    UK/EU students £9,000
    International students £12,015
  • Comienzo:
    Consultar rellenando el formulario
  • Lugar:
    Reino Unido
  • Duración:
    3 Años
  • Idioma:
    El Curso se imparte en Inglés
  • Titulación:
    BA (Hons) Business and Management (Marketing)


Our Business and Management degree with a Marketing pathway (UCAS code N500) offers a programme that will equip you with the business skills to work in a range of business sectors. You will specialise in a second year module ´The Marketing Business´ and in your final year you will take ´Marketing for Managers´. Your marketing expertise will be further developed in your final year Research Project.

Why study Business and Management (Marketing)?
Our course is designed to develop you as a person to achieve your potential through teaching you about business and how it works. Once you graduate, you´ll be looking for employment in a marketing related role. This could be in an organisation, in the private or public sector, a charity or possibly your own business. We aim to give you the skills to apply your knowledge in a wide range of situations in any sector.


Typical offer range for UK / EU applicants
260–300 UCAS Tariff points.


There´s an exciting range of modules on offer. Some of our modules are compulsory but most are optional and will allow you to pursue areas of interest.

Year 1
Organisations and the Business Environment*
Economics and Globalisation*
Managing Data*
Year 2
Creativity and Innovation in the Workplace*
Financial Accounting*
Human Resource Management
The Marketing Business*
International Business
Information and Operations Management
Reasoning with Research: Social Sciences Research Methods
Destination Management
Work Placement - 10 weeks or 10 months work placement taking place at the end of year 2 (this will count as one of your final year modules)
Final Study Year: Year 3/Year 4
Business and Management Research Project *
Marketing for Managers*
Management Accounting
Tourism: Contemporary Issues
Strategic Human Resource Management
Managing Sustainability
Business Strategy
Cross Cultural Management in International Business
New Trends in Management
Enterprise: Creating and Developing your Business
* compulsory modules

Salidas profesionales

You’ll have many opportunities to explore your career aspirations and you will be encouraged to take up marketing work placements and internships. You’ll also work alongside real businesses on project based assignments, giving you useful insights to a range of businesses and possible career choices.

Employers such as Dyson, American Express, Sky, T-Mobile and Numatic International have recruited graduates from our programme. Students have also gone into roles including Business Analyst, Digital Executive, Commercial Marketing Manager, Business Development Manager, Account Executive and Brand Planner.

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