School of Business - University of Central Lancashire

Bachelor in Business and Marketing - Grado en Negocios y Marketing

School of Business - University of Central Lancashire
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  • Imparte:
  • Modalidad:
    Presencial
  • Precio:
    Full-time: £9,000 per year (UK/EU)
    Part-time: £1,500 per 20 credit module (UK/EU)
    Sandwich (Optional):
    £900 per year (UK / EU)
  • Comienzo:
    Septiembre 2017
  • Lugar:
    Preston (Lancashire)
    Reino Unido
  • Duración:
    3 Años
  • Idioma:
    El Grado se imparte en Inglés
  • Titulación:
    Business and Marketing, BA (Hons)

Presentación

DURATION:
Full-time: three years, or four years with 48-weeks industrial placement/study abroad in Year 3. Part-time: five years.

This is the perfect programme if your ambition is to be a business decision-maker or work in a marketing or advertising career. The global economy is rapidly evolving and marketing is at the heart of every business. Get under the skin of business with a broad base in analysis, planning, economics and management whilst also learning specialist marketing skills such as creative problem-solving, understanding customers and how to differentiate a business from its competitors.

Requisitos

ENTRY REQUIREMENTS 2016/17

280 points at A2 - General Studies accepted
BTEC Extended Diploma: Distinction, Merit, Merit
BTEC Diploma: Distinction*Distinction*
Pass Access To HE with 30 Level 3 Credits at Distinction
International Baccalaureate: 28P
IELTS: 6.0 with no subscore lower than 5.5
GCSE: Maths and English grade C or equivalent

ENTRY REQUIREMENTS 2017/18

112 Points at A2
BTEC Extended Diploma: Distinction, Merit, Merit
BTEC Diploma: Distinction*, Distinction*
Pass Access Course: 112 UCAS Points
International Baccalaureate Diploma: 28P
IELTS: 6.0 with no component lower than 5.5
GCSE: 5 at grade C including Maths & English or equivalent

Programa

YEAR 1
Employability Essentials
Introduction to Business, Economics and Finance
Digital Essentials
Human Behaviour
Marketing Principles
Introduction to Business Decision Modelling

YEAR 2
Global Environment of Business
Marketing: Management
Marketing: Research
Employability and Professional Development

OPTION MODULES – YEAR 2
Web based e commerce systems
Business Economics
Economics and Business in the European Union
European Economic Development
Managing Personnel and Human Resources
Digital Marketing Planning*
Buyer Behaviour

YEAR 3 OR 4 (DEPENDING ON IF A PLACEMENT IS TAKEN)
Strategic Marketing: Concepts and Applications
Business Strategy
Business, Advertising and Marketing Dissertation
Enhancing Employability through Work Related Learning

YEAR 3 OR 4 OPTIONS
Web Based Management Systems
Economics of Trade, Aid and Development
Economic Policy
International Management
Evaluating HRM
Contemporary Issues in Business
Applied Marketing Research
Marketing and Society
Direct, Digital and Database Marketing
Electronic Marketing*
Brand Management
Campaign Planning
Media Planning and Buying
International Marketing
Contemporary Retail Marketing
B2B and Reseller Markets
Public Relations for Marketers

*only one option can be chosen from ‘Digital Marketing Planning’ and ‘Electronic Marketing’.

Salidas profesionales

This course is an ideal starting point if you wish to pursue a marketing career. The School has developed a strong business network between local and national businesses and offers a number of electives and options that provide you with an opportunity to gain an additional professional body qualification, along with your degree.

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