During this one year ‘top up’ course you will examine core aspects of business such as business strategy and communication in a global context, whilst also getting the chance to conduct an investigation into a business problem that allows you to apply your business acumen to a real life scenario.
In addition to studying four core business modules that will broaden your understanding of how businesses operate, you will also study two additional modules specialising in marketing. These specialist modules will allow you to acquire expertise in developing marketing strategies for countries across the globe and examine marketing practice and its relevance in contemporary business.
Core business modules
Specialist marketing modules
Professional Selling and Sales Management
Emerging Themes in Marketing
Learning and teaching methods
There are some traditional lectures, but the majority of your learning will rely on interactive seminars, supported by online study materials. We also arrange an induction programme, so you can get to know your tutors and other students before you start studying and hit the ground running on the first day of term. You will use the latest real-life data and case studies to help you learn, making your studies as relevant as possible to what you will experience in the workplace.