The Business School - Bournemouth University

Bachelor in Business Studies with Marketing - Grado en Ciencias Empresariales y Marketing

The Business School - Bournemouth University
  • Imparte:
  • Modalidad:
    Presencial
  • Precio:
    £9000 for EU and UK students
    £13500 for international students
    Unlimited number of Scholarships available for next academic year
    Please fill out the enquiry form for more information about the Scholarships
  • Comienzo:
    Septiembre 2017
  • Lugar:
    89 Holdenhurst Road
    Bournemouth BH8 8EB
    Reino Unido
  • Duración:
    4 Años
  • Idioma:
    El Curso se imparte en Inglés
  • Titulación:
    Business Studies with Marketing BA (Hons)
  • Otras Convocatorias:

    Presentación

    Our Business Studies course (with pathways) is unique in giving you the flexibility to keep your specialisation options open until your second year of study. This offers you the best of both worlds: broad-based first and second years and a specialised final year
    The course includes a 40-week paid placement, working at some of the world’s most innovative and influential businesses, including Xerox, Barclays, British Airways, Hewlett-Packard, Vauxhall Motors, IBM, Wella and Nokia to name a few, which gives your career a head start
    Our students perform extremely well during their placements; employers are always impressed with their abilities and many of our students return to their placement company upon graduation
    BA (Hons) Business Studies is our longest running course. Having an ability to manage, at a strategic level, the key elements in marketing, together with the ability to think critically about marketing scenarios and use market and other information to make informed decisions is the key aspect of this course.

    Requisitos

    320-340 tariff points, with 200-220 from two A-levels (e.g. B,B or A,B) or equivalent, with remaining 120 points from other A/AS levels, equivalent qualifications or Key Skills. BTEC Extended Diploma: DDM

    Objetivos

    The course aims to develop your understanding and skills in marketing functions, principles and practice, enabling you to develop marketing approaches for a range of marketing scenarios across different industry structures.

    You will also examine concepts, principles and activities of international marketing, through a critical review of the theoretical frameworks both for the analysis of international marketing environments and for the development of international marketing courses.

    Programa

    Year 1
    You will ´hit the ground running´ from year one onwards, when you will begin to develop the versatility and personal qualities needed to manage a range of business activities in a global context, as well as an awareness of the wider impact of business decisions on organisational stakeholders and society. In addition, through tasks including simulated business projects, you will develop highly sought after skills including communication, presentation, team work and time management.

    Core units
    Developing Management Competencies
    Accounting and Quantitative Analysis
    Introduction to Organisational Behaviour and Ethics
    Marketing
    Principles of Business Law
    Economics for Business Studies

    Year 2

    Core units:
    Research in Business and Management
    Understanding Organisations and HRM
    Finance & Business Analysis
    Business Simulation
    Consumer behaviour and market research
    Digital (Interactive) Marketing

    Year 3
    You will complete a 40-week placement which can be carried out anywhere in the world. The placement year offers a chance to gain experience and make contacts for the future.

    Year 4

    Core units:
    Project
    Strategic Management
    Organisational Leadership
    Strategic Marketing Management
    International Marketing Management

    Salidas profesionales

    Some of our Business Graduates are now undertaking roles such as;

    Account Executive
    Account Manager
    Business Analyst
    Business Development Assistant
    Buying Assistant
    Consultant
    Director
    Events Manager
    Financial Analyst
    Supply chain Buyer and Expediter
    Some of the companies that our Business Graduates are now working for are;

    B&Q
    Barclays Capital
    BBC
    Burberry
    Capita
    Debenhams
    Disney
    English Heritage
    Ernest and Young
    Estee Lauder Companies
    Hewlett Packard
    Swiss Hotel
    Tesco
    Toyota Financial Services
    Universal Music UK (Island Records)

    ¡Infórmate ahora sin compromiso!

    Publicidad

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