Year One - Level C
This introduces you to the critical thinking and learning processes involved in studying media at academic level and beyond. It focuses on the developing your information gathering, processing and presentation skills in order to develop your ability to form arguments based upon theoretical evidence.
Concept and Ideation
Will introduce you to the foundation concepts and key skills for designing digital media. It will engage you in conceptualizing, researching, and contextualizing for given design situations. You will be introduced to rapid prototyping and wireframing, user testing etc.
Development and Realisation
Will engage you within the design processes involved in developing and realising digital media within professional media contexts. It will help you to examine, demonstrate and evaluate key approaches to design development and design realisation using digital tools and collaborative team based working. Critical to the unit is the ability to evaluate and deliver creative and technical material whilst responding appropriately to a given design context for the user.
Discipline and Research
Building upon knowledge and skills gained in the first semester this unit aims to explore in more detail subject specific concepts and theory. You are encouraged to deepen your knowledge and critical understanding of academic concepts and approaches related to your subject specialism and practice.
Design for Digital Media Environments
The aim of this unit is to introduce you to the broader realms of Digital Media Environments. You will be encouraged to develop awareness of ways in which users access digital media via different means, for example, broadcast, online-networks, social media, installation, and mobile platforms. You will be encouraged to design and develop solutions that are thematically coherent and work across different media platforms.
During the summer term you work alongside others in BA Television, Radio and BA Scriptwriting for Film and Television to produce larger, innovative projects that test your collaborative and creative ability.
Year Two - Level I
Media Theory Perspectives
This unit aims to further develop academic and analytical skills gained in year one, relative to methodologies and approaches. These options foreground transferable ideas within media theory, and whilst are not are not production specific, will encourage you to reflect upon the implications of such theories for your media practice.
Building on skills gained in year one you will develop a reflective critical awareness of the professional processes that govern the creative experimentation, conception, planning, design and realisation of interactive media projects. Particular emphasis is placed on iteration in the design process in which production proceeds on the basis of reflexive investigation of various kinds of evidence, including comparative research, audience profiling and user experience observation.
This unit aims to expand and refine production concepts, skills and understandings gained in year one and the first semester of year two I. It will enable you to encounter increasingly complex issues with the aim of developing a critical awareness of the professional processes that govern the creative experimentation, conception, planning, pitching, design and realisation of interactive media projects.This unit is geared towards working to a live brief with an externally facing client.
Debates and Scholarship
This unit introduces you to the contested nature of debates and theories specific to your subject area. The unit also aims to help you to understand and evaluate various research methodologies and to be able to devise and articulate an appropriate research proposal.
Year Three – 4 week or, optional, 40 week placement.
Placements allow you to practice the skills you have learnt in a professional context. This course has a wide range of established, high profile contacts which offer excellent placement opportunities.
Recent placement companies include BBC Interactive TV, The Sanctuary Group, Wheelhouse Creative Ltd., Zenith Entertainment, Sky Television, EMAP performance, and Scala Productions.
Year Three or Four - Level H (depending on your placement)
A substantial piece of writing which demonstrates the synthesis of the student´s practical knowledge gained through production work, and analytical and theoretical understandings developed elsewhere in the course.
Developing Media Design Concepts
The aim of this unit is to provide a route-map for the development of you as a final year student. This experience grows from exposure to the real world through a work placement, to the initial pitching of a range of ideas suitable for development into a final project.
The aim of this unit is to help you reflect upon your work within the context of industry as well as helping you to become outwardly facing professionals, dealing with the issues that you will soon be faced with when you enter the wider world of digital media.
The Graduate Production Project
You will individually produce a production project where you decide the mix and range of media to engage with, and the industry context it sits within. This is your ‘calling card’ for employment!
Drawing on all the skills you learnt through your three years at BU, this project is the major culmination of your journey into interactive media so far. You will be expected to conceive and identify, research and develop, produce and deliver an interactive media artefact that has substantial scope in the real world.
The year ends with a Digital Media Design Show, which gives you the opportunity to showcase your work to industry professionals and potential employers, alongside friends, family, and past graduates from the course. This show is usually held in London.