Through designing, directing and developing digital technology and media across a range of emerging platforms, you will enjoy the challenge of working at the cutting edge of advanced digital media production environments
You will gain a solid grounding of key principles, ideas and the theory of design, technology and contexts of digital media, be it for the web, mobile devices, games, gallery or museum
You will combine digital design, coding and creative software skills with animation, writing, sound and video. You will be designing for online media and advertising, social media applications, advanced online games, physical media installations for exhibitions and mobile apps
You will also be exposed to new and emerging innovations in digital media technologies and be able to follow emerging trends and formats, especially within the final year projects and dissertation.
280 to 300 tariff points, from 3 A-levels, or equivalent qualifications. BTEC Extended Diploma: DDM
This course is aimed at students who want to work at an advanced level in the digital media industry and provide employers with evidence of insight, intellect and creative innovation
Year One - Level C
This introduces you to the critical thinking and learning processes involved in studying media at academic level and beyond. It focuses on the developing your information gathering, processing and presentation skills in order to develop your ability to form arguments based upon theoretical evidence.
Concept and Ideation
Will introduce you to the foundation concepts and key skills for designing digital media. It will engage you in conceptualizing, researching, and contextualizing for given design situations. You will be introduced to rapid prototyping and wireframing, user testing etc.
Development and Realisation
Will engage you within the design processes involved in developing and realising digital media within professional media contexts. It will help you to examine, demonstrate and evaluate key approaches to design development and design realisation using digital tools and collaborative team based working. Critical to the unit is the ability to evaluate and deliver creative and technical material whilst responding appropriately to a given design context for the user.
Discipline and Research
Building upon knowledge and skills gained in the first semester this unit aims to explore in more detail subject specific concepts and theory. You are encouraged to deepen your knowledge and critical understanding of academic concepts and approaches related to your subject specialism and practice.
Design for Digital Media Environments
The aim of this unit is to introduce you to the broader realms of Digital Media Environments. You will be encouraged to develop awareness of ways in which users access digital media via different means, for example, broadcast, online-networks, social media, installation, and mobile platforms. You will be encouraged to design and develop solutions that are thematically coherent and work across different media platforms.
During the summer term you work alongside others in BA Television, Radio and BA Scriptwriting for Film and Television to produce larger, innovative projects that test your collaborative and creative ability.
Year Two - Level I
Media Theory Perspectives
This unit aims to further develop academic and analytical skills gained in year one, relative to methodologies and approaches. These options foreground transferable ideas within media theory, and whilst are not are not production specific, will encourage you to reflect upon the implications of such theories for your media practice.
Building on skills gained in year one you will develop a reflective critical awareness of the professional processes that govern the creative experimentation, conception, planning, design and realisation of interactive media projects. Particular emphasis is placed on iteration in the design process in which production proceeds on the basis of reflexive investigation of various kinds of evidence, including comparative research, audience profiling and user experience observation.
This unit aims to expand and refine production concepts, skills and understandings gained in year one and the first semester of year two I. It will enable you to encounter increasingly complex issues with the aim of developing a critical awareness of the professional processes that govern the creative experimentation, conception, planning, pitching, design and realisation of interactive media projects.This unit is geared towards working to a live brief with an externally facing client.
Debates and Scholarship
This unit introduces you to the contested nature of debates and theories specific to your subject area. The unit also aims to help you to understand and evaluate various research methodologies and to be able to devise and articulate an appropriate research proposal.
Year Three – 4 week or, optional, 40 week placement.
Placements allow you to practice the skills you have learnt in a professional context. This course has a wide range of established, high profile contacts which offer excellent placement opportunities.
Recent placement companies include BBC Interactive TV, The Sanctuary Group, Wheelhouse Creative Ltd., Zenith Entertainment, Sky Television, EMAP performance, and Scala Productions.
Year Three or Four - Level H (depending on your placement)
A substantial piece of writing which demonstrates the synthesis of the student´s practical knowledge gained through production work, and analytical and theoretical understandings developed elsewhere in the course.
Developing Media Design Concepts
The aim of this unit is to provide a route-map for the development of you as a final year student. This experience grows from exposure to the real world through a work placement, to the initial pitching of a range of ideas suitable for development into a final project.
The aim of this unit is to help you reflect upon your work within the context of industry as well as helping you to become outwardly facing professionals, dealing with the issues that you will soon be faced with when you enter the wider world of digital media.
The Graduate Production Project
You will individually produce a production project where you decide the mix and range of media to engage with, and the industry context it sits within. This is your ‘calling card’ for employment!
Drawing on all the skills you learnt through your three years at BU, this project is the major culmination of your journey into interactive media so far. You will be expected to conceive and identify, research and develop, produce and deliver an interactive media artefact that has substantial scope in the real world.
The year ends with a Digital Media Design Show, which gives you the opportunity to showcase your work to industry professionals and potential employers, alongside friends, family, and past graduates from the course. This show is usually held in London.
Bournemouth Media School produces many excellent graduates in interactive media, with a wide variety of career options and paths. Bournemouth Media School graduates in Digital Media Design are highly successful in finding jobs. The increasing demand for multimedia designers in the industry and the small number of high-quality graduates being produced has created a very high demand for graduates in these areas.
We deliver vocational and innovative programmes designed to meet both employer and students needs. This programme achieves consistently high graduate employment rates, and can boast many high profile employers.
Digital media industries are expanding rapidly and we would normally expect graduates to have a wide choice of future careers, including positions as interactive media producers, creative advisors and interactive media developers in a range of companies including independent digital media companies and more established media organisations.
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