THE COMPULSORY EICC MODULES
In Semester 1, the compulsory module examines issues such as the nature of language and communication, the growth of English as a global language, the phenomenon of World Englishes, discourse and genre analysis of English used in various professional settings and the language of advertising and the mass media.
In Semester 2, the focus switches more towards the cultural aspects of communication and examines a range of issues relating to how different value systems affect what we say and do, and from this, how cross-cultural communication in corporate settings may be best achieved.
In addition to these compulsory modules, you will choose four more modules from a wide range of specialist pathways including:
Translation and Interpreting (Chinese-English, Spanish-English, French-English, German English)
Marketing
Research Methods
Human Resources
Public Relations
International Business
Events Management
Digital Business Communication
Cultural Events Management
YEAR 1
Compulsory Module:
Globalisation and Business in International Corporate Communication
Optional Modules:
EICC Dissertation
English for Management in the Workplace
Digital Communications in Modern Business
Marketing and Advertising Communication for International Business Communication
Public Relations in Context
Principles of Human Resource Management for International Business Communication
International Tourism Development
Planning for International Events
Or a range of Advanced Language Modules in German, French, Spanish, Japanese or Chinese
YEAR 2
Business Communications 2.0 – adapting to the User-Centred Web
Advertising Around the World for International Business Communication
Public Relations for Marketing
Principles of Human Resource Development for International Business Communication
International Tourism: Themes and Issues
Managing Events in an International Context
Or a range of Advanced Language Modules in German, French, Spanish, Japanese or Chinese