BA (Hons) Events and Leisure Marketing is a Marketing Management Degree which is designed to develop the specialist knowledge required for the leisure industry and the use of events in their various forms. The leisure sector is made up of many industries including tourism, sport, extreme sports, media, hospitality, retail, music, art, events, gaming, recreation and many more. What these industries share is the role of experience as the central motive for the customers.
This degree is a modern marketing management degree which will develop your knowledge and capability to work in a wide range of industries. These industries share the central value of experience. That experience can be relaxing, thrilling, playful, challenging, educational or simply getting away from the routine.
The entry requirements for this course are 96 to 112 tariff points, including 2 A-Levels or equivalent qualifications. BTEC Extended Diploma: MMM.
If English is not your first language, you will need to provide evidence that you can understand English to a satisfactory level. English language requirements for this course are normally:
IELTS (Academic) 6.0 with minimum 5.5 in each component, or equivalent.
Students who study this degree tend to be more creative and flexible, willing to experience the new. In essence this degree is unique, it has a focus on an exciting and interesting business sector, it has a focus on new and contemporary marketing techniques. It is particularly appropriate for students wishing to have a career in events but who are also interested in marketing.
Year 1 / Level C
Events & Leisure Context
Experiential Marketing (Leisure)
Economics for Marketing Professionals
Applied Events & Leisure Studies
Events & Leisure Innovation
Year 2 / Level I
Business Finance & Budgeting
Marketing & Digital Communication
Personal & Professional Development (Events & Leisure)
Consumer Cultures for Leisure
Event Planning & Implementation
Research Design & Analysis
Year 3 / Level P
Compulsory Placement Year in industry
Min 40 weeks paid industrial placement - UK / Overseas opportunities
Your third year will be spent on professional industrial placement, either in the UK or overseas. The School’s team of placement advisors actively promotes the concept of student placement to a wide range of commercial and public sector employers and supports our students in identifying and securing a placement that reflects their interests and skills. Some of our students choose to organise their own placement, with our team providing advice and support.
The placement is an integral part of the course, giving you the opportunity to relate theory to practice in a real business environment, and often to take on managerial responsibility.
The fact that our graduates have substantial experience of the real-life marketing and management environment is a key factor in their career success. Recent placement organisations for Leisure Marketing students have included Saatchi & Saatchi, the All England Tennis Club, British Airways Holidays, Sony Music, Thorpe Park , Sheffield Arena, BMW, Adidas and Jordan PR.
Year 4 / Level H
International Strategic Marketing
Strategy & Change Management
Plus two units from the following options:
Retail Place & Space
Small Business Management
Visitor Attractions Management
Creative Media & Events
Economics of Tourism & Events
Leisure, Tourism Events & Climate Change
Media Tourism & Leisure
Sport, Leisure & Politics
Sustainable Event Production
Events & Leisure Marketing opens the door to a huge range of organisations that are collectively located in the leisure sector; from arts and music, to events such as Henley, Wimbledon and Formula One, through to recreation, computer games manufacturers and sports and tourist attractions. Your sector knowledge applies to any business that promotes its products or services in a leisure context too.
In addition to this sectoral specialism, as a marketing graduate you will be able to work outside the sector in any marketing or business development-related position. So, with such a wide variety of potential employers, your career prospects are excellent, and the practical skills you will have learned with us will stand you in good stead for your future.
Recent graduates have gone on to work for organisations such as London 2012, House of Fraser, Tag Worldwide, Empire Cinemas, Fulham Football Club, Animal, Channel 5 Home Entertainment, Sony, Holiday Inn, Harrods, Garmin and many more.
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