Faculty of Media, Arts and Design - University of Westminster

Bachelor in Fashion Marketing and Promotion - Grado en Marketing y Promoción de Moda

Faculty of Media, Arts and Design - University of Westminster
  • Imparte:
  • Modalidad:
    Presencial
  • Precio:
    Consultar rellenando el formulario
  • Comienzo:
    Septiembre 2018
  • Lugar:
    Watford Road Northwick Park
    Middlesex (London) HA1 3
    Reino Unido
  • Duración:
    3 Años
  • Idioma:
    El Curso se imparte en Inglés
  • Titulación:
    Fashion Marketing and Promotion BA Honours

Presentación

This course has been developed to respond to the needs of businesses in the new changing landscape of the fashion industry. Our commercial network is increasingly looking for creative and digitally literate fashion business graduates to help drive their marketing and promotion strategy across multiple customer touch points. This course content is designed to bridge the space between creative vision and the commercial bottom line.

Objetivos

The course is designed to develop your creative, technical and interpersonal skills as well as your commercial flair and business acumen. You can also advance your language skills to meet the increasing global opportunities.

Programa

Year 1 (Credit Level 4)

The first-year modules are designed to provide a fundamental understanding and application of promotional and marketing tools.

Modules include:

Digital Skills
Fashion Marketing
Fashion Promotion
Fashion Trends and Consumer Culture
Visual Merchandising in the Digital and Physical Space
Year 2 (Credit Level 5)

The second year develops the practical application of your marketing and promotion skills and includes live project work with fashion brands. In addition you will have the opportunity to combine your studies with a period of work placement or internship.

Modules include:

Buying and Merchandising
Digital and Video Skills
Fashion and New Media Management
Fashion Brand Management
Fashion Styling – Physical and Digital
Year 3 (Credit Level 6)

The final year is designed to develop your creative portfolio and strategic management skills. The capstone project will culminate in a degree show of your work.

Modules include:

Business Implementation and Event Management
Fashion Futures and Entrepreneurship
Strategic Media Management
The Final Major Project: Research and Development

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