This course has been developed to respond to the needs of businesses in the new changing landscape of the fashion industry. Our commercial network is increasingly looking for creative and digitally literate fashion business graduates to help drive their marketing and promotion strategy across multiple customer touch points. This course content is designed to bridge the space between creative vision and the commercial bottom line.
The course is designed to develop your creative, technical and interpersonal skills as well as your commercial flair and business acumen. You can also advance your language skills to meet the increasing global opportunities.
Year 1 (Credit Level 4)
The first-year modules are designed to provide a fundamental understanding and application of promotional and marketing tools.
Fashion Trends and Consumer Culture
Visual Merchandising in the Digital and Physical Space
Year 2 (Credit Level 5)
The second year develops the practical application of your marketing and promotion skills and includes live project work with fashion brands. In addition you will have the opportunity to combine your studies with a period of work placement or internship.
Buying and Merchandising
Digital and Video Skills
Fashion and New Media Management
Fashion Brand Management
Fashion Styling – Physical and Digital
Year 3 (Credit Level 6)
The final year is designed to develop your creative portfolio and strategic management skills. The capstone project will culminate in a degree show of your work.
Business Implementation and Event Management
Fashion Futures and Entrepreneurship
Strategic Media Management
The Final Major Project: Research and Development
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