Products within the football industry attract the most powerful global brands, such as Nike, BMW, Mercedes, Samsung, Intel, Budweiser, Coca Cola and McDonalds. In contrast, many clubs and organisations struggle to break even and meet their responsibilities of paying creditors and the tax authorities, which supports the need for this degree to produce commercially astute business and finance graduates.
Your studies will focus on the core functions of football business management and will be supplemented by the financial pathway. The finance pathway modules introduce you to the principles of financial accounting, management accounting and require you to integrate theory with practice. You will also build upon your understanding of football business and be introduced to international business models, management concepts, business planning, contemporary issues and financial management. You will analyse and evaluate global sources of revenue and issues of financial governance.