There is a common core across the degrees in the first year so that all students benefit from a broad exposure to the fundamentals of business management. You will develop a chosen specialism as well as an understanding of how this fits in with other core disciplines in the football and wider sports industry. The special features of the football and sports industry are also identified in each business studies module, exploring the core fundamentals of the football and sports sector.
In the second year, the study time is divided between the football and/or sports business pathway and your chosen specialism.
The third year includes a football or sports business research project (dissertation). You will graduate with the satisfaction of having researched a pressing issue in the football and sports industry through having had the opportunity to discuss your work decisions and recommendations with those in the football and sports business grappling with the very same question(s).
The football industry has been transformed by media investment and emergent communications technologies that range from the latest English Premier League television and radio broadcast deals to the proliferation of online media. The football industry is supported by all media platforms including print, broadcast and online, and at multiple levels; as a source of content, as a competitive business tool in the pursuit of audiences, and as a forum and environment for social media discourse. Sports media is a multi-faceted environment and this degree provides UCFB students with a contextual degree on how public relations and journalism relate to the business of football.
In this century, the mutual dependence of football business and the media has become central to understanding either industry. The back pages of newspapers have given way to special supplements and coverage throughout the papers. Before fans and readers see any of this commentary they have often seen or heard live coverage of games, wherever they are in the world. Industry stakeholders are ever more conscious of image rights and of controlling the flow of content to external media. UCFB brings senior figures from Sky, BBC, ITV, Talksport and governing bodies to work with our students and provide them with important insights to how the media really works.