This course equips graduates with the skills and knowledge for career opportunities in industrial and product design, visual media and graphic design, furniture and interior design, sales, marketing and commercial design, packaging design and product branding.
Studying with us on this course will enable you to become a flexible designer, able to apply yourself to many different design roles. Throughout this course the emphasis is on user-centred design issues, aesthetics, ergonomics, interaction design, commercial design, as well as design for industrial manufacture and production. Students will use digital media and computer design visualisation tools throughout the design process.
Strong industry links and an optional work placement will enhance your employment prospects. We strongly encourage students to take a work placement, as it is invaluable in helping to make an informed decision about your future career pathway.
The entry requirements for this course are 104 to 120 tariff points, including 3 A-Levels, or equivalent qualifications. BTEC Extended Diploma DMM.
If English is not your first language, you will need to provide evidence that you can understand English to a satisfactory level. English language requirements for this course are normally:
IELTS (Academic) 6.0 with minimum 5.5 in each component, or equivalent.
Graduates from this course will be equipped to enter careers in industrial product design, visual media and graphics, furniture and interior design, marketing and commercial design, and packaging design and branding.
Year 1 - Level C
Design Methods and Projects
You will undertake a series of integrating design projects to apply creative design methods for industrial design. You will develop an individual design process through conceptual and detail design. You will present and communicate your designs through a range of design media, from freehand sketching and rendering to CAD modelling and visualisation.
Materials and Processing
You will gain the basic knowledge and skills necessary for the intelligent selection and specification of suitable materials and production techniques for design. You will learn about the important properties of various metals, plastics, ceramics and composites and why and how they are important in selecting materials and processing methods in product design. You will also learn about the energy and other environmental issues related to materials and their processing.
You will learn to present two and three dimension drawings, renderings and designs using both manual and computer visualisation techniques. Further you will be shown how to present design media at a professional level in an industrial situation.
User Centred Design
This unit will teach you the psychology and physiology you need to know so that you can give full consideration to the people who will use your designs. Only by taking account of such factors as user capabilities and limitations, as well as their likes and dislikes, can your designs be made both usable and pleasurable for them.
You will learn how design history, culture, environment and social issues influence the modern designer. This together with an awareness of future trends in technology, innovation, art and fashion assists the young designer to exploit ideas to produce good design. You will present your views and yourself through a personal development portfolio of a new media nature.
Year 2 - Level I
You will undertake a series of integrating design projects to further develop creativity and a professional approach to industrial design. You will produce design specifications from which to conceptualise, detail design and design for industrial production. You will present and communicate your designs through a range of CAD tools and digital media.
Manufacturing and Production
You will further develop an understanding of the properties and uses of functional materials. You will gain a sound knowledge and understanding of modern manufacturing processes for competitive product development.
You will develop further understanding and application of the principles of design visualisation and presentation. You will learn applied 3-D modelling techniques to aid the visualisation, realisation and presentation of their designs. You will gain the knowledge to support areas of the design process
by use of computer and/or physical modelling and presentation skills, as appropriate. You will develop an understanding and application of colour, texture and light through use of computer and/or manual techniques.
Management and Commercialisation for Technical Projects
You will be introduced to aspects of business and management and you will gain an understanding of how you can identify and exploit a company´s strengths and evaluate the external opportunities for competitive products. You will develop an understanding of the nature of the business environment with an emphasis on consumer marketing, decision making, intellectual property rights, product liability and financial and management accounting.
You will study how to design for the aesthetic aspirations and ergonomic needs of people. You will apply semiotic methods to identify and create aesthetic image and style concepts. You will apply ergonomic methods and techniques to a range of designs and evaluate from an ergonomic viewpoint.
Industrial Placement (min 40 weeks)
Year 4 - Level H
Final Design Project
You will undertake an individual design project consolidating all aspects of industrial design. You will design for the needs and requirements of people, industry and society. You will direct and manage an entire industrial design project through specification, conceptual and detail design, to present and communicate your design through CAD visualisation and digital media.
You will gain knowledge of the importance of strategic management and how it interacts with the business development process. Your approach to strategic management and thinking will be developed to heighten your entrepreneurial spirit and business acumen. This will enhance your capacity to recognise and capitalise on competitive and innovative opportunities in a changing business environment.
Design Projects 3
The programme prepares for employment in a broad range of careers, from a design consultancy to a production industry, or a commercial business organisation, in any of the following areas:
Industrial and Product Design
Visual Media and Graphic Design
Furniture and Interior Design
Sales, Marketing and Commercial Design
Packaging Design and Product Branding
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