There is a common core across the degrees in the first year so that all students benefit from a broad exposure to the fundamentals of business management. You will develop a chosen specialism as well as an understanding of how this fits in with other core disciplines in the football and wider sports industry. The special features of the football and sports industry are also identified in each business studies module, exploring the core fundamentals of the football and sports sector.
In the second year, the study time is divided between the football and/or sports business pathway and your chosen specialism.
The third year includes a football or sports business research project (dissertation). You will graduate with the satisfaction of having researched a pressing issue in the football and sports industry through having had the opportunity to discuss your work decisions and recommendations with those in the football and sports business grappling with the very same question(s).
The football business is a multi-billion pound global industry, which is growing exponentially all over the world. A country-by-country breakdown finds that the sports industry is growing faster than GDP both in fast-growing economies, such as the booming BRIC nations (Brazil, Russia, India and China), and in more mature markets in Europe and North America. The key drivers which fuel this market growth will be studied. These include understanding the nature of ‘fandom’, the growth and development of the international football industry, and the development of a global strategy.
There are over 200 member associations all over the world who each govern and manage football in their country. Therefore, you will examine all of the international licencing schemes and regulations of the Global Confederation (OFC, AFC, CONCACAF, CAF, UEFA, FIFA), along with the implications of cultural differences linked to commercial and sponsorship opportunities. To support your learning, there will be opportunities for work experience both in the UK and internationally, between your second and third year.
Furthermore, during your three years at UCFB Wembley, there will be opportunities to interact with global events at Wembley Stadium and Orlando City Soccer Club, Florida, thus applying your knowledge and increasing your competitive edge in the workplace.
Your studies will provide you with an understanding of the broader global football industry and its history as well as contemporary challenges to provide a solid foundation for your degree. You will cover topics such as the nature of ‘fandom’, the growth and development of the international football industry and sports sponsorship specific to international markets. You will explore marketing in the football industry with an international perspective as well as an appraisal of the different types of league structures and franchises such as in the USA.