During the course you will explore such areas as the development of international competitiveness, the global value chain, the market selection process, managing international networks, designing the international marketing programme, and implementing, co-ordinating and controlling the international marketing effort.
The course offers an optional work placement or Study Abroad year. We have strong links with partner institutions, and the Business Experience and International Unit will help you throughout this process. We also offer the opportunity for a Study Abroad semester at one of our partner institutions in Europe and elsewhere, which can be done in addition to the year’s work placement.