Westminster Business School - University of Westminster

Bachelor in International Marketing - Grado en Marketing Internacional

Westminster Business School - University of Westminster
  • Imparte:
  • Modalidad:
    Presencial
  • Precio:
    Consultar rellenando el formulario
  • Comienzo:
    Septiembre 2017
  • Lugar:
    35 Marylebone Road
    London NW1 5
    Reino Unido
  • Duración:
    3 Años
  • Idioma:
    El Curso se imparte en Inglés
  • Titulación:
    International Marketing BA Honours

Presentación

During the course you will explore such areas as the development of international competitiveness, the global value chain, the market selection process, managing international networks, designing the international marketing programme, and implementing, co-ordinating and controlling the international marketing effort.

The course offers an optional work placement or Study Abroad year. We have strong links with partner institutions, and the Business Experience and International Unit will help you throughout this process. We also offer the opportunity for a Study Abroad semester at one of our partner institutions in Europe and elsewhere, which can be done in addition to the year’s work placement.

Objetivos

This course explores the complexity and diversity facing marketers when operating in the highly competitive world marketplace. It will give you the knowledge, skills and practical experience you need to pursue opportunities with international organisations in areas such as strategic marketing planning, market research, marketing communications and brand management.

We are aiming to provide relevant exemptions from professional bodies (including the Chartered Institute of Marketing and the Institute of Direct Marketing among others), and have kept these bodies informed through the course validation process.

Programa

Year 1 (Credit Level 4)

Subjects of study include:

Consumer Behaviour
Perspectives on Organisations
Principles of Marketing
Professional Competences
The Business Contex
plus one free choice module, which could include a foreign language
Year 2 (Credit Level 5)

Subjects of study include:

Brands and Branding
Business Research and Professional Practice
Global Markets
Marketing Metrics
Marketing Research
Principles of International Marketing
plus one option module in these and other disciplines, including languages
Work placement or Study Abroad year

Between Year 2 and Year 3 you can undertake a one-year, full-time business placement. Past students have completed placements in a variety of SMEs and prestigious organisations, including Arcadia Group, British Airways, BT, Disney UK and Heinz. Alternatively you can study abroad at one of our partner institutions.

Year 3 (Credit Level 6)

Subjects of study include:

Cross Cultural Studies
International Marketing Planning and Practice
Marketing Communications
Strategic Perspectives
plus two option modules
plus one free choice module, which could include a foreign language
Exceptional students may be given the option of pursuing a major project in an area of international marketing.

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