Westminster Business School - University of Westminster

Bachelor in Marketing Communications - Grado en Comunicación de Marketing

Westminster Business School - University of Westminster
  • Imparte:
  • Modalidad:
    Presencial
  • Precio:
    Consultar rellenando el formulario
  • Comienzo:
    Septiembre 2018
  • Lugar:
    35 Marylebone Road
    London NW1 5
    Reino Unido
  • Duración:
    3 Años
  • Idioma:
    El Curso se imparte en Inglés
  • Titulación:
    Marketing Communications BA Honours
  • Otras Convocatorias:

    Presentación

    The modules you study have been designed to develop your understanding of the theoretical and practical aspects of all areas of marketing communications. In addition to subject knowledge you will develop good transferable skills, learn how to work effectively in teams, solve problems, develop critical thinking and present your ideas persuasively.

    Objetivos

    The expansion of new media technologies combined with the relationship between customers and organisations provides unique areas of study within marketing communications. This course has been developed with professionals from the marketing industry to provide you with the knowledge, skills and capabilities you need to pursue a career within the highly competitive marketing communications environment.

    The course will be of interest if you are attracted to careers in the communications side of the marketing industry, whether with marketing service agencies (such as advertising), in public relations, brand management, direct and interactive marketing, or in client-side marketing communications departments. We are aiming to provide relevant exemptions from professional bodies, including the Chartered Institute of Marketing and the Institute of Direct Marketing.

    Programa

    Year 1 (Credit Level 4)

    Subjects of study include:

    Consumer Behaviour
    Perspectives on Organisations
    Principles of Marketing
    Professional Competences
    The Business Context
    plus one free choice module, which could include a foreign language
    Year 2 (Credit Level 5)

    Subjects of study include:

    Advertising
    Brands and Branding
    Business Research and Professional Practice
    Marketing Communication Theory
    Marketing Metrics
    Marketing Research
    plus one option module
    Work placement or Study Abroad year

    Between Year 2 and Year 3 you can undertake a one year business placement. Past students have completed placements in a variety of SMEs and prestigious organisations including Aston Martin Lagonda, British Airways, Disney UK and Heinz. Alternatively you can study abroad at one of our partner institutions.

    Year 3 (Credit Level 6)

    Subjects of study include:

    Digital and Direct Marketing
    Integrated Marketing Communications
    Personal Selling and Sales Management
    PR and Sales Promotion
    Strategic Perspectives
    plus one option module
    plus one free choice module
    Exceptional students may be given the option of pursuing a major project in an area of marketing communications.

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