This course has been designed to give you a broad base of knowledge and a critical understanding of marketing communications, consumer behaviour, branding, customer relationships and digital communication
You will study the impact of the media and broader contemporary communication issues
You will design, implement and control marketing strategies and the marketing mix across a range of different market types
This course is accredited by the Chartered Institute of Marketing (CIM). Graduates of this course can enter the CIM qualification system at professional postgraduate diploma level and the course offers exemptions from some units. Please see the detailed information below.
The entry requirements for this course are 112-128 tariff points from 3 A-Levels or equivalent qualifications.
If English is not your first language, you will need to provide evidence that you can understand English to a satisfactory level. English language requirements for this course are normally:
IELTS (Academic) 6.0 with minimum 5.5 in each component, or equivalent.
We are looking for creative candidates who have who have good communication and presentation skills
Applicants will need to demonstrate a desire to work in the marketing communications industry. This might include completion of work experience in marketing, advertising, or media industries
Year 1 - Level C
In your first year, you will develop an understanding of why and how marketing communications is practised. This will include an understanding of the history of your discipline and the broad theoretical approaches and other disciplines that underpin it. You will have more formal and structured lectures and seminars, which will support you in making the transition from your learning experiences at school to those expected at university. Structured reading and group work will enable you to gain and share the knowledge and understanding of your discipline, and introduce you to accessing and appreciating the range of subject specific academic and professional resources available.
Fundamentals of Marketing
Consumer Culture & Behaviour
Communication & Research Skills
Integration of Marketing, Advertising & PR
Contemporary Media & Popular Culture
Emerging Global Themes
Year 2 - Level I
In the second year, you will develop an understanding and critically reflect on existing practices in the managed communication industries; understanding the current industry systems. This will include the marketing communication sectors and their publics and a detailed understanding of current job roles. That understanding will enable you to undertake such roles with confidence and knowledge.
Planning & Launching New Products
Brands & Brand Communication
Academic & Professional Research
Customer Communication & Loyalty
International Marketing Communications
Digital Communication Strategies
Year 3 - 40 weeks minimum, work placement
The distinctive feature of a placement year is a key strength of the course. It provides the basis for the integration of theory and practice in the final year. Some students have even gained employment from their placement company on graduation. Recent placement companies include Disney, BBC, Warner Bros, IBM, Toshiba, Xerox, Unilever and House of Fraser.
Year 4 - Level H
During this year you will be able to draw from your critical perspectives on current practice in order to provide creative and innovative approaches. You will be able to develop specialised ways of thinking about and implementing marketing communications.
Developing Strategy for Global Markets
Dissertation / Academic Paper
You will choose three options from such units as:
Persuasion and Influence
Transnational and Multicultural Communication
Creativity in Communications
Consumer Cultures and Societies
Public Relations, Power and Democracy
Online Culture and Behaviour
International Events Management
Psychology of the Media
National Branding and Public Diplomacy
Advertising and Society
Behavioural Economics and Cultural Strategy
By providing a strong combination of commercial marketing communications experience and a sound grasp of theory, this course prepares you for a wide choice of career opportunities in this exciting and challenging field. With suitable work experience, as a graduate of the BA (Hons) Marketing Communications degree you may enter the CIM qualification programme at Professional Postgraduate Diploma level, bypassing your peers who didn’t study an Honours degree accredited by the CIM.
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