Bachelor in Marketing Communications - Grado en Comunicación de Marketing
Faculty of Media and Communication - Bournemouth University-
Imparte:
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Modalidad:Presencial
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Precio:UK/ROI/Channel Islands: £9,250 per year
International: £15,250 per year
Unlimited number of Scholarships available for next academic year
Please fill out the enquiry form for more information about the Scholarships -
Comienzo:Septiembre 2024
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Lugar:Bournemouth
Reino Unido -
Duración:4 Años
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Idioma:El Grado se imparte en Inglés
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Titulación:BA (Hons) Marketing Communications (with Foundation Year option)
Presentación
Develop strategic skills and learn how to use the marketing communications toolkit to the best effect for clients and organisations by developing persuasive communications and campaigns that draw on marketing, advertising, digital media, and PR.
Requisitos
UCAS 104 - 120 tariff points including a minimum of 2 A levels or equivalent. BTEC Extended Diploma: DMM. Foundation year: 48-72 UCAS tariff points.
International entry requirements:
For September 2022 and September 2023 entry: If English is not your first language you´ll need IELTS (Academic) 6.5 with a minimum of 6.0 in each component of writing, speaking, listening and reading, or equivalent.
Objetivos
You’ll be career-ready with 95% of our graduates in employment or further study after 15 months. 90% of our students were employed in a professional or managerial position within 15 months.
Develop a critical understanding of integrated marketing communications that will enable you to adapt to a variety of roles in the industry
Work on live briefs set by industry for unit assessments and learn from professionals who deliver guest lectures and workshops every year
Co-create academic and professional research with staff including consultancy projects for industry clients
At the end of your first year you can choose which Marketing Communications course best suits you and your career interests
Complete a work placement anywhere in the world, giving you the chance to put theory into practice, make great career contacts and bolster your blossoming CV.
Programa
Foundation year
Core units
Academic & Professional Practice
Collaborative Communication Project
Media & Current Debates
Media Work
Year 1
Core units
Principles of Marketing and Marketing Communications
Academic and Professional Practices for Marketing Communications
Contemporary Debates in Marketing Communications
Digital Essentials
Consumer and Stakeholder Principles
Integrated Marketing Communications
Year 2
Core units
Marketing Communications in a Global Context
Research Principles and Practice
Content Creation
Brands and Branding
Customer Experience
Marketing Communications Campaigns in Practice
Placement year
The inclusion of a 30-week placement (minimum) is a key feature in helping you to develop your abilities and understanding of advertising in the work environment. It also provides a platform for successful entry into the profession following graduation.
Final year
Core units
Strategic Marketing and Planning
Marketing Communications Portfolio
Dissertation:
Options units (choose two)
Behavioural Economics
Brand Meaning
Consumer Insights
Corporate Communications
Influencer Marketing
Race, Media and Inequality
Persuasion and Influence
Promotion, Power and Democracy
Relationship Marketing
Social and Intercultural Communication
Social Media Management
Salidas profesionales
Marketing Manager
Media Executive
Media Planner
Marketing Executive
Press Assistant
Events Manager.
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