The distinctive blend of skills will enable you to think critically about marketing scenarios and make informed strategic decisions that are finically aware, whilst also having a deeper understanding of communications theory and practice. We prepare students for a career in broad Marketing roles (in management, advertising, marketing communications or public relations) in consultancies, agencies, and the advertising or marketing departments in a range of organisations, whether large, small or ‘virtual’, profit-oriented or not-for-profit.
Case study material and guest lectures also encourage you to consider ‘entrepreneurship’ – whether as a possible future career path or as an appropriate style of creative thinking.
The entry requirements for this course are 120 tariff points, with 80 from two A-Levels or equivalent, with remaining 40 points from other A/AS-Levels or equivalent qualifications. BTEC Extended Diploma:
If English is not your first language, you will need to provide evidence that you can understand English to a satisfactory level. English language requirements for this course are normally:
IELTS (Academic) 6.0 with minimum 5.5 in each component, or equivalent.
The overall aim of the course is to transform you into a reflective and critical Marketing practitioner who is aware of the historical roots of the discipline and the context in which it takes place, critical of existing practice and innovative and creative in your own practice.
Year One - Level C (Certificate Level)
Fundamentals of Marketing
Consumer Culture & Behaviour
Introduction to Management
Integration of Marketing, Advertising & PR
Introduction to Economics
Year Two - Level I (Intermediate Level)
Brands & Brand Communication
Digital Communication Strategies
Understanding Organisations & Human Resource Management (HRM)
Academic & Professional Research
Simulated Business Exercise
Year Three – Your Placement Year
Your third year is spent on a 40-week supervised paid work placement, which helps you consolidate and broaden your understanding of marketing and greatly enhances your career prospects.
Year Four - Level H (Honours Level)
Strategic Marketing Management
Option units (choose three units from the following):
Consumer Cultures and Societies
Creativity in Communication
Online Culture and Behaviour
Persuasion and Influence
Transnational and Multicultural Communication
Principles of Consultancy
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