• Imparte:
  • Modalidad:
    Presencial
  • Precio:
    UK/EU/Channel Islands: £9,250
    International (non-EU): £13,500
    Unlimited number of Scholarships available for next academic year
    Please fill out the enquiry form for more information about the Scholarships
  • Comienzo:
    Septiembre 2017
  • Lugar:
    89 Holdenhurst Road
    Bournemouth BH8 8EB
    Reino Unido
  • Duración:
    4 Años
  • Idioma:
    El Curso se imparte en Inglés
  • Titulación:
    Marketing BSc (Hons)

Presentación

The distinctive blend of skills will enable you to think critically about marketing scenarios and make informed strategic decisions that are finically aware, whilst also having a deeper understanding of communications theory and practice. We prepare students for a career in broad Marketing roles (in management, advertising, marketing communications or public relations) in consultancies, agencies, and the advertising or marketing departments in a range of organisations, whether large, small or ‘virtual’, profit-oriented or not-for-profit.

Case study material and guest lectures also encourage you to consider ‘entrepreneurship’ – whether as a possible future career path or as an appropriate style of creative thinking.

Requisitos

The entry requirements for this course are 120 tariff points, with 80 from two A-Levels or equivalent, with remaining 40 points from other A/AS-Levels or equivalent qualifications. BTEC Extended Diploma:

If English is not your first language, you will need to provide evidence that you can understand English to a satisfactory level. English language requirements for this course are normally:

IELTS (Academic) 6.0 with minimum 5.5 in each component, or equivalent.

Objetivos

The overall aim of the course is to transform you into a reflective and critical Marketing practitioner who is aware of the historical roots of the discipline and the context in which it takes place, critical of existing practice and innovative and creative in your own practice.

Programa

Year One - Level C (Certificate Level)

Fundamentals of Marketing
Consumer Culture & Behaviour
Introduction to Management
Integration of Marketing, Advertising & PR
Introduction to Economics
Legal Relationships

Year Two - Level I (Intermediate Level)
Brands & Brand Communication
Digital Communication Strategies
Understanding Organisations & Human Resource Management (HRM)
Academic & Professional Research
Simulated Business Exercise
Financial Analysis

Year Three – Your Placement Year
Your third year is spent on a 40-week supervised paid work placement, which helps you consolidate and broaden your understanding of marketing and greatly enhances your career prospects.

Year Four - Level H (Honours Level)
Dissertation
Strategic Marketing Management

Option units (choose three units from the following):
Brand Management
Consumer Cultures and Societies
Corporate Sponsorship
Creativity in Communication
Online Culture and Behaviour
Persuasion and Influence
Relationship Marketing
Social Communication
Transnational and Multicultural Communication
Principles of Consultancy

¡Infórmate ahora sin compromiso!

Publicidad

Cursos Relacionados

Ver otros estudios de...