• Imparte:
  • Modalidad:
    Presencial
  • Precio:
    £9000 for EU and UK students
    £13500 for international students
    Unlimited number of Scholarships available for next academic year
    Please fill out the enquiry form for more information about the Scholarships
  • Comienzo:
    Septiembre 2017
  • Lugar:
    89 Holdenhurst Road
    Bournemouth BH8 8EB
    Reino Unido
  • Duración:
    4 Años
  • Idioma:
    El Curso se imparte en Inglés
  • Titulación:
    Marketing BSc (Hons)
  • Otras Convocatorias:

    Presentación

    The distinctive blend of skills will enable you to think critically about marketing scenarios and make informed strategic decisions that are finically aware, whilst also having a deeper understanding of communications theory and practice. We prepare students for a career in broad Marketing roles (in management, advertising, marketing communications or public relations) in consultancies, agencies, and the advertising or marketing departments in a range of organisations, whether large, small or ‘virtual’, profit-oriented or not-for-profit.

    Case study material and guest lectures also encourage you to consider ‘entrepreneurship’ – whether as a possible future career path or as an appropriate style of creative thinking.

    Requisitos

    300 to 320 tariff points from 3 A-levels, or equivalent qualifications. BTEC Extended Diploma: DDM

    Objetivos

    The overall aim of the course is to transform you into a reflective and critical Marketing practitioner who is aware of the historical roots of the discipline and the context in which it takes place, critical of existing practice and innovative and creative in your own practice.

    Programa

    Year One - Level C (Certificate Level)

    Fundamentals of Marketing
    Consumer Culture & Behaviour
    Introduction to Management
    Integration of Marketing, Advertising & PR
    Introduction to Economics
    Legal Relationships

    Year Two - Level I (Intermediate Level)
    Brands & Brand Communication
    Digital Communication Strategies
    Understanding Organisations & Human Resource Management (HRM)
    Academic & Professional Research
    Simulated Business Exercise
    Financial Analysis

    Year Three – Your Placement Year
    Your third year is spent on a 40-week supervised paid work placement, which helps you consolidate and broaden your understanding of marketing and greatly enhances your career prospects.

    Year Four - Level H (Honours Level)
    Dissertation
    Strategic Marketing Management

    Option units (choose three units from the following):
    Brand Management
    Consumer Cultures and Societies
    Corporate Sponsorship
    Creativity in Communication
    Online Culture and Behaviour
    Persuasion and Influence
    Relationship Marketing
    Social Communication
    Transnational and Multicultural Communication
    Principles of Consultancy

    ¡Infórmate ahora sin compromiso!

    Publicidad

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