Faculty of Media and Communication - Bournemouth University

Bachelor in Marketing - Grado en Marketing

Faculty of Media and Communication - Bournemouth University
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  • Imparte:
  • Modalidad:
  • Precio:
    UK/EU/Channel Islands: £9,250
    International (non-EU): £13,500
    Unlimited number of Scholarships available for next academic year
    Please fill out the enquiry form for more information about the Scholarships
  • Comienzo:
    Septiembre 2019
  • Lugar:
    Reino Unido
  • Duración:
    4 Años
  • Idioma:
    El Grado se imparte en Inglés
  • Titulación:
    Marketing BSc (Hons)


The Media School has an outstanding reputation for its courses that focus on the communication and cultural awareness that are at the heart of modern marketing, whilst the Business School brings a cutting analytical and strategic angle that is increasingly demanded by employers.

This new course provides a bridge between the two Schools’ existing, well-established BA (Hons) Marketing Communications and BA (Hons) Business Studies courses.


The entry requirements for this course are 112-128 tariff points from 3 A-Levels or equivalent qualifications.

If English is not your first language, you will need to provide evidence that you can understand English to a satisfactory level. English language requirements for this course are normally:

IELTS (Academic) 6.0 with minimum 5.5 in each component, or equivalent.


The overall aim of the course is to transform you into a reflective and critical Marketing practitioner who is aware of the historical roots of the discipline and the context in which it takes place, critical of existing practice and innovative and creative in your own practice.


Year One - Level C (Certificate Level)

Fundamentals of Marketing
Consumer Culture & Behaviour
Introduction to Management
Integration of Marketing, Advertising & PR
Introduction to Economics
Legal Relationships
Year Two - Level I (Intermediate Level)

Brands & Brand Communication
Digital Communication Strategies
Understanding Organisations & Human Resource Management (HRM)
Academic & Professional Research
Simulated Business Exercise
Financial Analysis
Year Three – Your Placement Year
Your third year is spent on a 40-week supervised paid work placement, which helps you consolidate and broaden your understanding of marketing and greatly enhances your career prospects.
Year Four - Level H (Honours Level)

Strategic Marketing Management

Option units (choose three units from the following):
Brand Management
Consumer Cultures and Societies
Corporate Sponsorship
Creativity in Communication
Online Culture and Behaviour
Persuasion and Influence
Relationship Marketing
Social Communication
Transnational and Multicultural Communication
Principles of Consultancy

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