• Imparte:
  • Modalidad:
    Presencial
  • Precio:
    £9000 for EU and UK students
    £13500 for international students
    Unlimited number of Scholarships available for next academic year
    Please fill out the enquiry form for more information about the Scholarships
  • Comienzo:
    Septiembre 2017
  • Lugar:
    Bournemouth
    Reino Unido
  • Duración:
    4 Años
  • Idioma:
    El Curso se imparte en Inglés
  • Titulación:
    Marketing BSc (Hons)
  • Otras Convocatorias:

    Presentación

    The Media School has an outstanding reputation for its courses that focus on the communication and cultural awareness that are at the heart of modern marketing, whilst the Business School brings a cutting analytical and strategic angle that is increasingly demanded by employers.

    This new course provides a bridge between the two Schools’ existing, well-established BA (Hons) Marketing Communications and BA (Hons) Business Studies courses.

    Requisitos

    300 to 320 tariff points from 3 A-levels, or equivalent qualifications. BTEC Extended Diploma: DDM

    Objetivos

    The overall aim of the course is to transform you into a reflective and critical Marketing practitioner who is aware of the historical roots of the discipline and the context in which it takes place, critical of existing practice and innovative and creative in your own practice.

    Programa

    Year One - Level C (Certificate Level)

    Fundamentals of Marketing
    Consumer Culture & Behaviour
    Introduction to Management
    Integration of Marketing, Advertising & PR
    Introduction to Economics
    Legal Relationships
    ________________________________________
    Year Two - Level I (Intermediate Level)

    Brands & Brand Communication
    Digital Communication Strategies
    Understanding Organisations & Human Resource Management (HRM)
    Academic & Professional Research
    Simulated Business Exercise
    Financial Analysis
    ________________________________________
    Year Three – Your Placement Year
    Your third year is spent on a 40-week supervised paid work placement, which helps you consolidate and broaden your understanding of marketing and greatly enhances your career prospects.
    ________________________________________
    Year Four - Level H (Honours Level)

    Dissertation
    Strategic Marketing Management

    Option units (choose three units from the following):
    Brand Management
    Consumer Cultures and Societies
    Corporate Sponsorship
    Creativity in Communication
    Online Culture and Behaviour
    Persuasion and Influence
    Relationship Marketing
    Social Communication
    Transnational and Multicultural Communication
    Principles of Consultancy

    ¡Infórmate ahora sin compromiso!

    Publicidad

    Cursos Relacionados

    Ver otros estudios de...