The Media School has an outstanding reputation for its courses that focus on the communication and cultural awareness that are at the heart of modern marketing, whilst the Business School brings a cutting analytical and strategic angle that is increasingly demanded by employers.
This new course provides a bridge between the two Schools’ existing, well-established BA (Hons) Marketing Communications and BA (Hons) Business Studies courses.
300 to 320 tariff points from 3 A-levels, or equivalent qualifications. BTEC Extended Diploma: DDM
The overall aim of the course is to transform you into a reflective and critical Marketing practitioner who is aware of the historical roots of the discipline and the context in which it takes place, critical of existing practice and innovative and creative in your own practice.
Year One - Level C (Certificate Level)
Fundamentals of Marketing
Consumer Culture & Behaviour
Introduction to Management
Integration of Marketing, Advertising & PR
Introduction to Economics
Year Two - Level I (Intermediate Level)
Brands & Brand Communication
Digital Communication Strategies
Understanding Organisations & Human Resource Management (HRM)
Academic & Professional Research
Simulated Business Exercise
Year Three – Your Placement Year
Your third year is spent on a 40-week supervised paid work placement, which helps you consolidate and broaden your understanding of marketing and greatly enhances your career prospects.
Year Four - Level H (Honours Level)
Strategic Marketing Management
Option units (choose three units from the following):
Consumer Cultures and Societies
Creativity in Communication
Online Culture and Behaviour
Persuasion and Influence
Transnational and Multicultural Communication
Principles of Consultancy
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