Westminster Business School - University of Westminster

Bachelor in Marketing Management - Grado en Dirección de Marketing

Westminster Business School - University of Westminster
  • Imparte:
  • Modalidad:
    Presencial
  • Precio:
    Consultar rellenando el formulario
  • Comienzo:
    Septiembre 2017
  • Lugar:
    35 Marylebone Road
    London NW1 5
    Reino Unido
  • Duración:
    3 Años
  • Idioma:
    El Curso se imparte en Inglés
  • Titulación:
    Marketing Management BA Honours
  • Otras Convocatorias:

    Presentación

    The modules you study will develop your understanding of the theoretical and practical aspects of all areas of marketing. In addition to subject knowledge, throughout the course you will develop the transferable skills which are required for a career in marketing. Perhaps more than in any other area in business you will need to be able to work effectively in teams, solve problems, develop critical and creative thinking and present your ideas persuasively.

    Objetivos

    Marketing managers are responsible for ‘doing the business’ of business – deciding what products to sell, to whom, for what price, where, when and how. They have to set and achieve the sales targets, and ensure the profits and repeat business. As such, marketing management is considered by many to be one of the most stimulating and satisfying careers, and this course will enable you to develop the knowledge and skills needed to pursue such a career.

    This is a general undergraduate degree in marketing, if you see your future career in marketing, but do not, at this stage, wish to specialise any further. We are aiming to provide relevant exemptions from professional bodies (including the Chartered Institute of Marketing and the Institute of Direct Marketing among others), and have kept these bodies informed through the course validation process.

    Programa

    Year 1 (Credit Level 4)

    Subjects of study include:

    Consumer Behaviour
    Perspectives on Organisations
    Principles of Marketing
    Professional Competences
    The Business Context
    plus one free choice module, which could include a foreign language
    Year 2 (Credit Level 5)

    Subjects of study include:

    Brands and Branding
    Business Research and Professional Practice
    Distribution and Retail
    Marketing Metrics
    Marketing Research
    Product Portfolio Management
    plus one free choice module
    Work placement or Study Abroad year

    Between Year 2 and Year 3 you can undertake a one-year business placement. Past students have completed placements in a variety of SMEs and prestigious organisations including Arcadia Group, Aston Martin Lagonda, British Airways, BT, Disney UK and Heinz. Alternatively you can study abroad at one of our partner institutions.

    Year 3 (Credit Level 6)

    Subjects of study include:

    Marketing Communications
    Marketing Management
    Marketing Planning and Strategy
    Strategic Perspectives
    Plus two marketing modules
    Plus one free choice module
    Exceptional students may be given the option of pursuing a major project on a marketing topic.

    ¡Infórmate ahora sin compromiso!

    Publicidad

    Cursos Relacionados

    Ver otros estudios de...