Westminster Business School - University of Westminster

Bachelor in Marketing Management - Grado en Dirección de Marketing

Westminster Business School - University of Westminster
  • Imparte:
  • Modalidad:
    Presencial
  • Precio:
    Consultar rellenando el formulario
  • Comienzo:
    Septiembre 2018
  • Lugar:
    35 Marylebone Road
    London NW1 5
    Reino Unido
  • Duración:
    3 Años
  • Idioma:
    El Curso se imparte en Inglés
  • Titulación:
    Marketing Management BA Honours

Presentación

The modules you study will develop your understanding of the theoretical and practical aspects of all areas of marketing. In addition to subject knowledge, throughout the course you will develop the transferable skills which are required for a career in marketing. Perhaps more than in any other area in business you will need to be able to work effectively in teams, solve problems, develop critical and creative thinking and present your ideas persuasively.

Objetivos

Marketing managers are responsible for ‘doing the business’ of business – deciding what products to sell, to whom, for what price, where, when and how. They have to set and achieve the sales targets, and ensure the profits and repeat business. As such, marketing management is considered by many to be one of the most stimulating and satisfying careers, and this course will enable you to develop the knowledge and skills needed to pursue such a career.

This is a general undergraduate degree in marketing, if you see your future career in marketing, but do not, at this stage, wish to specialise any further. We are aiming to provide relevant exemptions from professional bodies (including the Chartered Institute of Marketing and the Institute of Direct Marketing among others), and have kept these bodies informed through the course validation process.

Programa

Year 1 (Credit Level 4)

Subjects of study include:

Consumer Behaviour
Perspectives on Organisations
Principles of Marketing
Professional Competences
The Business Context
plus one free choice module, which could include a foreign language
Year 2 (Credit Level 5)

Subjects of study include:

Brands and Branding
Business Research and Professional Practice
Distribution and Retail
Marketing Metrics
Marketing Research
Product Portfolio Management
plus one free choice module
Work placement or Study Abroad year

Between Year 2 and Year 3 you can undertake a one-year business placement. Past students have completed placements in a variety of SMEs and prestigious organisations including Arcadia Group, Aston Martin Lagonda, British Airways, BT, Disney UK and Heinz. Alternatively you can study abroad at one of our partner institutions.

Year 3 (Credit Level 6)

Subjects of study include:

Marketing Communications
Marketing Management
Marketing Planning and Strategy
Strategic Perspectives
Plus two marketing modules
Plus one free choice module
Exceptional students may be given the option of pursuing a major project on a marketing topic.

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