School of Business - University of Central Lancashire

Bachelor in Marketing Management - Grado en Dirección de Marketing

School of Business - University of Central Lancashire
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  • Imparte:
  • Modalidad:
    Presencial
  • Precio:
    Full-time: £9,000 per year (UK/EU)
    Part-time: £1,500 per 20 credit module (UK/EU)
    Sandwich (Optional):
    £900 per year (UK / EU)
  • Comienzo:
    Septiembre 2017
  • Lugar:
    Preston (Lancashire)
    Reino Unido
  • Duración:
    3 Años
  • Idioma:
    El Grado se imparte en Inglés
  • Titulación:
    Marketing Management, BA (Hons)

Presentación

DURATION:
Full-time: three years, or four years with 48-weeks industrial placement or international study in year three. Part-time: five years.

Marketing and advertising professions offer challenge, excitement and open up a number of career prospects across different sectors, from commercial businesses to public and not-for profit organisations. This course provides you with in-depth knowledge of marketing, preparing you for a career within this discipline. The course is offered as a general marketing management degree relevant to marketing roles across different sectors. There is also the possibility to specialise in key areas and gain a specific set of knowledge and skills for the workplace. Consequently, you may choose to study Digital Media pathway offered, or continue with the broader Marketing Management route.

Requisitos

ENTRY REQUIREMENTS 2016/17

280 points at A2 - General Studies accepted
BTEC Extended Diploma: Distinction, Merit, Merit
BTEC Diploma: Distinction*Distinction*
Pass Access To HE: 30 Level 3 Credits at Distinction
International Baccalaureate: 28P
IELTS: 6.0 with no subscore lower than 5.5
GCSE: Maths and English grade C or equivalent

ENTRY REQUIREMENTS 2017/18

112 points at A2
OCF BTEC Extended Diploma: Distinction, Merit, Merit
QCF BTEC Diploma: Distinction* Distinction*
Access to Higher Education: 112 points
Pass International Baccalaureate Diploma: 28 Points
GCSE: 5 GCSEs at grade C including Maths and English or equivalent
IELTS: grade 6 with no subscore lower than 5.5

Programa

YEAR 1
Marketing Principles
Commercial Awareness
Digital Essentials
Human Behaviour
Advertising and Marketing Communications
Introduction to Personal and Professional Practice

YEAR 2
Marketing Management
Marketing Research
Integrated Marketing Communications
Employability and Professional Development
Buyer Behaviour
Digital Planning
Optional 48-week work placement

YEAR 3
Strategic Marketing: Concepts and Applications
B2B and Reseller Markets
Marketing, Advertising and Business Dissertation
International Marketing
2 options

Salidas profesionales

Marketing and advertising professions offer challenge, excitement and open up a number of career prospects across different sectors, from commercial businesses to public and not-for profit organisations. This programme allows for a great deal of flexibility in career choices, leaving you well placed for a diverse range of career opportunities to choose from. Students have gained jobs in a wide range of business areas throughout industry and commerce, and also in the public sector and other non-profit making organisations.

Put theory into practice in a professional business environment by taking advantage of the optional 48-week industry paid placement in a company based in the UK or overseas. You will also have the option to study a semester/year abroad or take your second year at our Cyprus Campus.

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