The media landscape has changed almost beyond recognition in recent years following a digital revolution which has paved the way for a 24-hour rolling news agenda. In that time, sports journalism has also developed to become the fastest growing sector in UK media.
Traditional print and broadcast sports journalism, while still powerful communications platforms, are being forced to adapt and change in order to survive in a new and rapidly-developing media environment. As a result, sports journalists are now expected to develop a range of digital and social media skills which enable them to tell a story across a number of platforms in order to reach a wider, often global, audience.
The minimum academic requirement for this degree course is a 280 UCAS Tariff point score.
Other minimum requirements
Applicants will normally have achieved one of the following:
A minimum of 2 A Levels including two C grades
A BTEC Extended diploma grade DMM
A BTEC Diploma grade D*D*
A combination of BTEC and A-Level qualifications with at least two C graded A levels or Merit graded BTEC equivalents.
International Baccalaureate (minimum of 30 points)
An Advanced GNVQ in an appropriate subject at Distinction level
An Access Course: minimum of 60 credits, including at least 45 at Level 3
An equivalent level 3 qualification
The Multi-Media Sports Journalism degree at UCFB is designed to equip students with a range of sports journalism and broadcast media skills to maximise their employability upon graduation.
Principles of Sports Journalism
This module introduces students to the key skills of a sports reporter, focusing on football match reporting. Students will learn how to write match previews, live blog and tweet, write full-time match reports on the whistle, quotes-led reports post-match, and to develop post-match news angles.
History of Sporting Venues & Events
This module introduces students to the history, and development, of sport and its place in society through a detailed study of Wembley Stadium with particular reference to football, from its origins as a sporting venue, to its current iconic role as a multi-purpose sports and entertainment venue.
Media Law & Public Affairs
This module introduces students to the issues involved in understanding how media law, ethics, and public affairs affect, control and influence the work of journalists and the media, with specific reference to the sports media and football.
Social & Digital Sports Media
This module introduces students to the evolving digital environment and develops an understanding of how new technologies are used in, and how they impact on, today’s media industry. Students will explore how social and digital media can be used as news-gathering and information research tools and also as a means of publishing work to a range of audiences.
Overview Modules Entry Requirements Career Prospects
Multi-Media Sports Journalism BA (Hons) Modules*
First Year Second Year Third Year
Practising Sports Journalism
This module develops students’ knowledge, understanding and skills in sports journalism, focusing on sports news and features. Students will develop their awareness of how sports news agendas are driven as much by what happens off the playing field as on it. This will include developing a knowledge and understanding of key sporting bodies such as the FA, FIFA and the IOC.
This module introduces students to the core skills required to be a broadcast journalist in television and radio. Students will produce sports stories and features that will enhance their multi-media skills, working in small teams on TV projects or individually on radio assignments. They will research, interview, film/record and edit their own content. They will also understand the importance of broadcast regulation and the Ofcom Code.
The aim of this module is to provide the student with an understanding of research principles, a range of quantitative and qualitative research methodologies and appropriate analysis for these.
This module will see students producing their own TV studio sports show. They will deliver all the roles within the studio production process: from presenter to floor manager, from cameraman to gallery director. They will also develop further their location filming skills by recording VT inserts that will be included within the finished television programme. Students will be taught presenting and voiceover skills, as well as how to write for television.
Careers in Sports Journalism
This module prompts students to consider a specific role or function within their chosen field of sports journalism, and to investigate how this might become a future career path. Initial teaching and learning requires students to research and critically reflect on the structure and operation of the sector and also on their own personal intentions and professional development. This requires students to undertake a mandatory work placement period of two weeks. With an understanding of the sector, from both research and experience, students will move to the construction of a career development portfolio and enterprise plan. A further assessment element asks for a critical analysis, discussing their chosen role in terms of its potential impact on innovation in the sector, and more widely in terms of social impact.
Journalism Practical Project
This module is intended to facilitate independent creative and critical work in a specified area of sports journalistic production. It requires students to initiate, discuss and negotiate a body of work for the year, and then to take responsibility for the successful completion of that work to deadline.
Law & Ethics
This module will build on the learning of Year 1 and enhance students’ application of legal principles, such as court reporting. The Law and the regulatory environment will be studied in the context of how journalists carry out their work and underpin contemporary journalistic practice and priorities. Students will engage with the day-to-day life of the court operations while also studying the general principles behind important legislation such as contempt of court, copyright, freedom of information, data protection etc. General discussions and debates over issues and controversies such as invasion of privacy, data protection and right to reply are balanced against the competing principles of freedom of speech, the public interest and holding power to account.
Coursework will involve students undertaking their own research and presentations on legal, regulatory and ethical issues followed by a formal two-hour examination.
Contemporary Issues in Sports Media
This module introduces students to many of the challenging and complex contemporary issues that face journalists working in the rapidly-changing, and demanding, world of sport and the media. They will be encouraged to research events, themes and issues that have affected the work of the sports media and, in some cases, changed the structure of sport and the behaviour of journalists.
Career prospects for graduates of the BA (Hons) Multi-Media Sports Journalism degree programme at UCFB include roles such as a sports reporter for a local newspaper; a dedicated sporting website; a regional television station or a regional radio station. Opportunities also exist within the media offices of sports organisations.
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