You will learn how to analyse media output and examine the relationships between media, society, politics, culture and technology; you can also choose from a wide range of option modules. You can take advantage of our Study Abroad agreements with overseas universities, spending half an academic year at another university.
The lecturers are among the top names in their field, and are regularly supplemented by current practitioners, including PR people from all parts of the industry. There are no exams (other than in some option modules), and all practical work is assessed on output such as individual and group activity, including written work and oral participation and presentations. All analysis work is assessed on essays and other written work, and performance in seminars.
This course, which is offered as part of our wider media programme, places equal emphasis on mastering practical skills and on developing your academic potential. You will receive intensive professional training provided by active practitioners, and will analyse the role PR plays in society and its relationship to the media. You will also be able to develop a critical understanding of the media industries, their products and their audiences. The University’s interest in the media means you study broader issues relating to the media alongside students of journalism, TV and radio; work experience is part of the course.
The PR course is a particularly international one and brings together students from the UK and all parts of the world. We have very strong links with the PR industry, and our students have a high success rate in gaining employment in PR and related sectors, taking up careers in PR agencies and in-house PR teams in the UK and internationally.
Year 1 (Credit Level 4)
You are introduced to key public relations skills – from writing press releases to dealing with journalists – as well as academic approaches to the subject. You are also introduced to campaigning. You will take two core analysis modules in the first year, Media and Society, and Issues and Challenges in Creative Practice. These introduce you to the frameworks in which the media operate and some of the major theoretical tools for analysing them. They consider the place of the media in society, politics, arts and culture.
Year 2 (Credit Level 5)
You will construct and present your ideas for a PR campaign, study Crisis Communications, PR Ethics and Law, and may choose to study Specialist Public Relations. You will also study Media Transformations and Network Society and the Media.
Option modules include:
Advertising and Promotional Culture
Arts and Entertainment Journalism
Celebrity Culture and the Media
Cultural Industries and Media Markets
Multiculturalism and the Media
News and Public Opinion
Sex, Violence and Censorship
Year 3 (Credit Level 6)
You will produce a major final PR project and study current issues in PR. You will also apply the analytical and research skills you have acquired by producing an academic dissertation, a substantial original piece of work on a media/PR-related subject. Other modules are chosen from the list of options available in Year 2.
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