The BA (Hons) Public Relations is the UK´s longest-established course with its strength recognised widely by leading international consultancies, government, major companies, academics and not-for-profit organisations.
There´s simply no better place to study for a career in public relations than at The Media School at Bournemouth University, which has been designated as the only Centre for Excellence in Media Practice by the Higher Education Funding Council for England. That means it is top rated for excellence in teaching - and you will get the benefit.
It also has the best media production resources in British universities. You´ll be rubbing shoulders and sharing ideas on the future of communication with tomorrow´s top advertising creatives, journalists, media producers and screenwriters.
The entry requirements for this course are 112-128 tariff points from 3 A-Levels or equivalent qualifications.
If English is not your first language, you will need to provide evidence that you can understand English to a satisfactory level. English language requirements for this course are normally:
IELTS (Academic) 6.0 with minimum 5.5 in each component, or equivalent.
As the top PR course, we are looking for students who have ambition, academic ability and, preferably, an active interest and involvement in communications
We are looking for creative candidates who have who have good communication and presentation skills
Applicants will need to demonstrate a desire to work in the public relations industry and show an understanding of how the industry works
Year 1 - Level C
Fundamentals of PR
Public Opinion & Persuasion
Writing for Public Relations
Integration of Marketing, Advertising & PR
Contemporary Media & Popular Culture
Emerging Global Themes
Year 2 - Level I
Public Relations Campaign: Strategy
Written & Visual Communications
Public Relations Campaigns: Tactics
Reputation, Issues Management and CSR
Academic & Professional Research
Digital Communication Strategies
Year three comprises a minimum of 40 weeks working in a supervised placement within the public relations industry.
Recent placement companies include Apple, BMW, Coty, Warner Bros., L´Oreal, BBC, Disney, Panasonic, Sony, Unilever, Weber Shandwick and The Cabinet Office.
Year 4 - Level H
You will choose three options from such units as:
Persuasion and Influence
Transnational and Multicultural Communication
Creativity in Communications
Consumer Cultures and Societies
Public Relations, Power and Democracy
Online Culture and Behaviour
International Events Management
Psychology of the Media
National Branding and Public Diplomacy
Advertising and Society
Behavioural Economics and Cultural Strategy
Public Relations Graduate Destinations - after five months
Account Exec - Cow PR
Account Exec - Taylor Herring
Graduate started their own company - Purrfect PR
Campaign Executive - C4L
Assistance Account Executive - Edelman
Account Exec - Cake Group (PR)
Accounts Co-ordinator - Ketchum
PR Executive - Mischief PR
Account Executive - Lansons PR
Account Executives - Freud Communications
TV Publicist and Film Publicist - Premier PR
Client Executive - Grayling
Fundraising Assistant - Children’s Hospice South West
Marketing Assistant - Health Online (Life Insurance)
Events & Wedding Co-ordinator - Christchurch Harbour Hotel
Marketing Assistant - FLM Loans
Ski season then PR job in Canada
Account Executive - Camargue
UK PR Manager - Capcom
Account Manager - IWC Marketing
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