Faculty of Management - Bournemouth University

Bachelor in Retail Management - Grado en Gestión de Ventas

Faculty of Management - Bournemouth University
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  • Imparte:
  • Modalidad:
  • Precio:
    UK/EU/Channel Islands: £9,250
    International (non-EU): £13,500
    Unlimited number of Scholarships available for next academic year
    Please fill out the enquiry form for more information about the Scholarships
  • Comienzo:
    Septiembre 2019
  • Lugar:
    89 Holdenhurst Road
    Bournemouth BH8 8EB
    Reino Unido
  • Duración:
    4 Años
  • Titulación:
    BA (Hons) Retail Management


Retail management is an incredibly broad and demanding sector, and concerns managing the entire retail process end-to-end; from the raw materials through to the customer-ready products.

Our Retail Management degree has been designed to deliver the specialist knowledge and analytical skills required to succeed in this industry, whether your goal is to work in branding or strategic marketing, consumer psychology or buying & merchandising, whatever your goal, this degree can help you reach it.

Accredited by the Chartered Institute of Marketing, this four-year course covers every aspect of the retail process, and tackles a number of live case study assignments on behalf of blue-chip retailers. In the past these have included Waitrose, Harrods and Marks & Spencer; and you’ll even get to present your findings to the companies’ senior managers.

A 30-week work placement, completed at home or overseas in year three, is designed to add real-world context to the theoretical and practical framework forged on campus, as well as bearing a bounty of crucial contacts, bolstering your resume and enhancing your personal employability. What’s more in your final year you’ll get to complement your portfolio of core modules, with a pick and mix selection of subjects designed to bring your curriculum in line with your career aspirations.


The entry requirements for this course are 120 tariff points, with 80 from two A-Levels or equivalent, with remaining 40 points from other A/AS-Levels or equivalent qualifications. BTEC Extended Diploma:

If English is not your first language, you will need to provide evidence that you can understand English to a satisfactory level. English language requirements for this course are normally:

IELTS (Academic) 6.0 with minimum 5.5 in each component, or equivalent.


For this course we are looking for applicants who:

Have a clear passion for the retail industry
Have an ability to analyse complex situations and data
Are creative and innovative thinkers
Are prepared to take a leadership role early in their career.


Year 1
In your first year, you’ll look at a variety of subjects to help you understand the wider retail context.
Core units
• Contemporary Issues in Retailing: Here, you´ll learn about the nature, significance, organisation and development of the contemporary retail industry in the UK, and explore the issues affecting retail development through research.
• Retailing in the Digital Age: Familiarise yourself with operational and managerial uses of technology and management information systems that have helped the digitalisation of retailing. Learn about various methods of digitalisation in retailing how this has affected operational activities and the customer purchase journey.
• Retail Marketing: You´ll come up with marketing strategies for retail organisations and markets. You´ll learn about current marketing theories and how they´re used in the retail industry.
• Finance & Business Research: Retail managers must have a good understanding of accounting concepts to control resources and interpret financial data. In this unit you´ll gain business skills in accountancy and analysis. You´ll be introduced to financial and management accounting, which will prepare you for performance analysis and decision-making later in the course and in the workplace.
• Global Economics & International Retailing: Retailers are increasingly exploring opportunities to expand beyond their domestic market. You´ll explore the nature of the global economy, including how it´s connected and measured, along with international retail mission in this. You´ll learn about the characteristics and issues of retail formats.
• Retail Resource Management: An introduction to the most important parts of store-based retail operations, where you´ll learn about vital aspects of a retail operation´s sustained success. This includes legal requirements.
Year 2
In your second year, you´ll look at Head Office decision-making roles and the skills you´ll need to work in Head Office.
Core units
• Consumer Behaviour: Develop your understanding of the individual and social processes that influence human behaviour, and how this relates to people as consumers. You´ll learn to evaluate and apply theories to the retail sector.
• Managing People: Understand the difficulties of managing people in the workplace. You´ll learn about self-marketing, the HR framework governing business operations and the principles of social psychology and sociology. This unit will help you gain skills for your industrial work placement in Year Three.
• Retail Research & Analysis: Learn how to assess the range of research techniques retailers´ use and how research is collected. You´ll also learn about the benefits of different research methods, and assess their suitability for answering research questions.
• Omni-Channel Retailing & Supply Chain Management: Explore the changing customer purchase journey and the impact that omni-channel retailing has had on supply chain decisions and processes. You´ll learn to apply the operational, managerial and strategic uses of technology and management information systems to an omni-channel retail environment, and consider the end-to-end process of product development in retail.
• Retail Buying & Merchandising: Learn about the processes of retail buying and merchandising in theory and practice, and how to recognise the links and differences between the roles of buyers and merchandisers in retail.
• Retail Design & Development: Demonstrate an understanding of concept design and associated performance issues within the changing retail consumer environment. Creatively explore current trends in retail that focus on retail concept design developments in theory and practice, mostly from a consumer perspective. You´ll learn about visual and verbal forms of argument, and how design ideas are expressed and approved.
Year 3
• Placement: A minimum of 30-weeks supervised work placement in the UK or overseas where you´ll get a chance to develop a practical understanding of retailing before exploring top-level management in in your final year.
Year 4
In your final year, there will be a focus on the corporate decisions made at Board Room level.
Core units
• Dissertation: A piece of independent work that involves collecting, interpreting and analysing data. You´ll share your key findings through a sustained and balanced argument. The dissertation will develop your analytical and problem solving skills. You´ll develop a critical attitude to research methods, and the ethical issues associated with researching.
• Strategic Retail Marketing & Management: Here, you´ll look beyond the creation and value transfer principles of management and develop a view of managing a service-based organisation in a complex and dynamic environment. You´ll build on your understanding of the current retail marketing environment so you can critique and propose a marketing-based approach to company decisions on segment branding, positioning and purchase targeting company in a retail sector.
• Retail Consultancy & Research: Research a business problem, identify solutions and making proposals that satisfy a corporate client’s needs and circumstances. You´ll use the skills you developed on your placement for a management consultancy exercise (You can choose this unit or one from the list below as an alternative).
Option units (choose one)
• e-Business
• Fashion Marketing
• Languages
• Professionalism & Leadership
• Retail Place & Space
• Small Business Management
• Digital Marketing
• Financial Management
• Creative Media & Events

Salidas profesionales

Trainee manager
Store manager
Marketing assistant.

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