There is a common core across the degrees in the first year so that all students benefit from a broad exposure to the fundamentals of business management. You will develop a chosen specialism as well as an understanding of how this fits in with other core disciplines in the football and wider sports industry. The special features of the football and sports industry are also identified in each business studies module, exploring the core fundamentals of the football and sports sector.
In the second year, the study time is divided between the football and/or sports business pathway and your chosen specialism.
The third year includes a football or sports business research project (dissertation). You will graduate with the satisfaction of having researched a pressing issue in the football and sports industry through having had the opportunity to discuss your work decisions and recommendations with those in the football and sports business grappling with the very same question(s).
The workforce within sports businesses, clubs and organisations is changing and the line drawn between coaching, management and business within the same organisation has agglomerated. No longer can people in a sports club or business, regardless of their role, exist in isolation and ignore other parts of the business operations.
This business and management qualification is ideal for those looking for experience and understanding of the world of business and sport and to develop as a manager. It provides a unique learning experience and the opportunity to live, learn and develop within the live operations of a professional football environment, providing you with access to the club from the first team manager down the coaching and playing pyramid. This allows engagement and understanding across areas such as rehabilitation, physiotherapy, player acquisition and analysis.
The practical application of your knowledge will be fulfilled by completing additional coaching badges via interaction with the first team coaching and training facilities at the leading Burnley Football Club as well as within the UCFB professional partner network which includes professional football clubs, rugby clubs, cricket clubs and ice hockey to name a few.
Your studies will focus on the broad concepts involved in the sports business and surrounding industries. You will be introduced to the fundamentals of coaching, such as health and safety, risk assessments, the ‘coach’s toolkit’, sports development and exploring how sport is structured in the UK in a variety of settings and gain an understanding of the unique consumer behaviour within the sports industry.
As part of the unique Complementary CurriculumTM you will experience guest lectures and master classes from key industry professionals, such as Mike Phelan, former Manchester United Assistant Coach under Alex Ferguson.