There is a common core across the degrees in the first year so that all students benefit from a broad exposure to the fundamentals of business management. You will develop a chosen specialism as well as an understanding of how this fits in with other core disciplines in the football and wider sports industry. The special features of the football and sports industry are also identified in each business studies module, exploring the core fundamentals of the football and sports sector.
In the second year, the study time is divided between the football and/or sports business pathway and your chosen specialism.
The third year includes a football or sports business research project (dissertation). You will graduate with the satisfaction of having researched a pressing issue in the football and sports industry through having had the opportunity to discuss your work decisions and recommendations with those in the football and sports business grappling with the very same question(s).
The global sports events market is worth in excess of £35 billion. Stadia represent major capital investment for most professional sports organisations and the increased utilisation of stadia is a major financial opportunity. They are now seen as not just sports venues but as venues for many activities outside of the sporting arena. Most stadia are mainly used for circa 35 days per year for their core sporting activity. The challenge for your generation is to maximise stadium utilisation for the remaining 330 days a year.
Wembley Stadium for example has hosted almost 200 events since 2007, combining domestic and international matches with concerts featuring stars such as Robbie Williams and Bruce Springsteen, in addition to hosting motorsports, NFL and rugby events. In this way an organisation’s assets are maximised to ensure sufficient financial returns to repay the capital outlays.
Students will gain an understanding of developing a compelling visitor experience and a safe environment, analyse the various stakeholders in presenting an event, and understand operational planning and the financial underpinnings needed to ensure income streams from a number of sources.
Within the UCFB Complementary CurriculumTM, you will be invited to design, manage and implement your own stadium events.