Presentación

The course focuses on the business of tourism – its role in post-industrial economies, the business interrelationships between destinations, modes of travel, hotels and visitor attractions and the crucial role of marketing and management in successful tourism enterprises. The course takes an international perspective and includes a field trip in each year of study. The course is modular, comprising core and option modules, with ever greater module choice as you progress through the course. This enables you to specialise and create your own course pathways.

Objetivos

This course is designed for those wishing to enhance their business skills, while learning about the dynamics of the tourism industry, one of the world’s most entrepreneurial and sustainable economic sectors. We are seeking students who have demonstrated ability, potential and self-motivation and have a genuine interest in learning about the tourism industry and the challenges of this fascinating sector. The course will develop your business management acumen and focus on key themes such as information and management systems, financial analysis and marketing. Our graduates have established careers in a variety of sectors including hotel management, tour operating, airlines and government tourism organisations.

Programa

Year 1 (Credit Level 4)

Subjects available include:

Business Events
Contemporary Issues in Tourism
Financial Information
Introduction to Events
Introduction to Tourism Planning
Languages
Study Skills and Techniques
The Business Context
Tourism Development
Understanding Tourism
Year 2 (Credit Level 5)

Subjects available include:

Financial and HR Management
Heritage and Cultural Tourism
Making Management Decisions
Managing Property Business
Research Methods
The European Business Environment
Tourism Destinations
Tourism Services Management and Marketing
Work Placement
Year 3 (Credit Level 6)

Subjects available include:

Conference and Events Planning
Eventful Cities
Individual Project (Dissertation)
International Business
Managing Business Organisations
Sustainable Tourism in Developing Countries
The Airline Business
Tourism/Events – Comparative Study
Urban Tourism

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