ESIC - Madrid - ESIC Business & Marketing School - Madrid

Bachelor´s Degree in Business Administration and Management + Degree in Global Marketing Management

ESIC - Madrid - ESIC Business & Marketing School - Madrid
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  • Imparte:
  • Modalidad:
  • Precio:
    Información no disponible
  • Comienzo:
    Septiembre 2019
  • Lugar:
    Avda. Valdenigrales s/n
    Pozuelo de Alarcón (Madrid) 28223
  • Duración:
    240 ECTS
  • Idioma:
    El Grado se imparte en Inglés
  • Titulación:
    Bachelor´s Degree in Business Administration and Management + Degree in Global Marketing Management Students enrolled in the Official Bachelor´s Degree in business administration and management by URJC will in turn receive ESIC’s Diploma in Profesional Skills, granting 48 additional credits to those already obtained in the BBAM syllabus.


To be a good manager, it is indispensable to know how all the areas of a business work, the general objectives and context as well as being able to responsibly contribute to the activities it carries out and improve results.

The Degree in Business Administration and Management will prepare you to take on these tasks with the maximum responsibility and efficacy.

In addition, ESIC incorporates specific additional training for marketing and commercial management, to provide you with the best To be a good manger tools and skills to handle any business challenge.


Students who wish to work in the business world, dedicated to company coordination and management.

Students with an entrepreneurial spirit. The degree provides them with all the tools needed to create and manage a company.

Logical-analytical skills. The degree will prepare you for market analysis and its demands.

Digital economy. Incorporating training elements related to digital economy and the use of new technologies.


The main objective of the Bachelor´s Degree in Business Administration and Management is to train professionals to perform management, assessment and evaluation tasks in organizations. These tasks can be carried out in the global sphere of the organization or in any of its functional areas: production, human resources, financing, marketing, investment, administration or accounting.

Graduates must know the articulation of the normal development of all these functional areas with the general objectives of the production unit, as well as of these with the economic global context; and to be able to contribute with their labor to a good functioning and an improvement in the results. Specifically, they must be able to identify and anticipate opportunities, assign resources, organise information, select and motivate people, make decisions, reach the set goals and evaluate results.


1st Year

Economic History
History of Spanish Institutions (Humanities)
Corporate Mathematics
Introduction to Corporations I
Professional Ethics, Basic Principals of Law and Equality (Professional Ethics)
Financial Mathematics

Introduction to Corporations II

Mercantile Law
Introduction to Economics
Computer Sciencie Applied to Corporations

2nd Year

Introduction to Marketing and communications at the firm
Financial Accounting I
Corporate Statistics I
Corporate Sociology
Financial Accounting II
Production Management
Corporate Statistics II
Marketing Management
Modern Language

3rd Year

Corporate Taxation
Strategic Management and Corporate Politics I
Analytical Accounting
Commercial Management
Corporate Decision Methods
Financial Management I
Management Information Systems
Strategic Management and Corporate Politics II
Human Resources
Balance Analysis
Financial Management II
National and International Economic Environment

4th Year

Labour Law
Corporate Accounting
Corporate Assessment and Acquisition
Operations Management in Service Corporations
Academic Recognition of Credits
Internship Placement
End of Degree Project

Degree in Global Marketing Management

1st Year

Modern language
Modern language II
Critical thinking

2nd Year

Modern language III
creative mindset
Multimedia software
scientific investigation

3rd Year

Creation of digital spaces
marketing research
Digital enviroment
Christian social thinking
trend search and analysis

4th Year

Business ethics
the digital me
consumer behavior
product management

5th Year

Digital reality
Trade & retail marketing
Business Communication
sales forecasting
Digital marketing strategies
On-Off marketing intelligence
Digital marketing metrics & analytics
Global mindset
Glocal marketing
customer marketing
business innovation
Data driven marketing
Marketing plan

Salidas profesionales

SME manager
Director of planning
Company consultant and advisor
HR manager
Marketing manager
Commercial manager
Market analyst
Brand manager
Business intelligence analyst
Product or sales manager
Key account manager

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