Bachelor´s Degree in Business Administration and Management + Degree in Marketing Management

First year

First semester [BBAM]
Economic History
Corporate Mathematics
Introduction to Corporations I
Professional Ethics, Basic Principal of Law and Equality (Professional Ethics)
History of Spanish Institutions (Humanities)

First semester [DGMM]
Chinese I
Anthropology

Second semester [BBAM]
Introduction to Economics
Financial Mathematics
Introduction to Corporations II
Mercantile Law
Computer Science Applies¡d to Corporations

Second semester [DGMM]
Chinese II
Critical Thinking

Second year

First semester [BBAM]
Chinese
Introduction to Marketing and Communications at the Company
Financiall Accounting I
Micro-Economics
Corporate Statistics I
Corporate Sociology

First semester [DGMM]
Creative Mindset
Chinese III

Second semester [BBAM]
Financial Accounting II
Production Management
Macro-Economics
Corporate Statistics II
Marketing Management

Second semester [DGMM]
Scientific Investigation
Multimedia Software

Third year

First semester [BBAM]
Corporate Taxation
Strategic Management and Corporate Politics I
Analytical Accounting
Commercial Management
Financial Management I
Corporate Decision Methods

First semester [DGMM]
Creation of Digital Spaces
Digital Enviroment
Market Research

Second semester [BBAM]
Management Information Systems
Strategic Management and Corporate Politics II
Human Resources
Financial Management II
Balance Analysis II
National and International Economic Enviroment of the Firm

Second semester [DGMM]
Christian Social Thinking
Trend Search and Analysis

Fourth year

First semester [BBAM]
Labour Law
Elective 1
Elective 2
Elective 3
Elective 4
Academic Recognition of Credits

Second semester [DGMM]
Business Ethics
Leadership
Digital Footprint
Consumer Behavior
Product Management
Princing

Annual [BBAM]
External Practices
End of Degree Proyect

More electives BBAM
Operations Management in Services Corporation
Econometrics
Administrative Law in Regulated Sectors
Entrepreneurship
Business Simulator
Organizational Behavior and Design
Corporate Accounting
International Economic Analysis
Corporate Assessment and Acquisition
Global and International Marketing
Sectorial Marketing
Political Marketing

Fifth year

First semester [DGMM]
Digital Reality
Trade & Retail Marketing
Business Communication
Sales Forecasting
Digital Marketing Strategies
Marketing Intelligence
Digital Marketing Metrics & Analytics

Second semester [DGMM]
Mindlab
Global Mindset
Glocal Marketing
Customer Marketing
Business Innovation
Data Driven Marketing
E-Markets
Marketing Plan

*Students enrolled in the Bachelor´s Degree in Business Administration and Management by ESIC University will in turn receive ESIC University´s Degree in Marketing Management, granting 135 additional credits to those already obtained in the BBAM syllabus.