ESIC University - ESIC University

Bachelor´s Degree in International Business + Degree in Marketing Management

ESIC University - ESIC University
  • Imparte:
  • Modalidad:
  • Precio:
    Consultar rellenando el formulario
  • Comienzo:
    Septiembre 2023
  • Lugar:
    Avda. de Valdenigrales, s/n
    Madrid 28223
  • Duración:
    5 Años
  • Idioma:
    El Grado se imparte en Inglés
  • Titulación:
    Bachelor´s Degree in International Business + Degree in Marketing Management


ESIC in Madrid offers a Degree in International Business, prepares professionals capable of performing business management tasks in international environments, who can manage and take advantage of the business opportunities in an increasingly globalised world.

Training 100% in English. From the first semester students will work with international universities students.

Training in business management in international settings, languages, leadership, internationalisation, and digital economy.

Taught by teachers with broad professional experience in international business management and academic certification by the Ministry of Education (ANECA).

The Bachelor´s Degree in International Business + Degree in Marketing Management is based on two pillars: to know how to be and to know how to do; and one objective: your incorporation into professional life.


Want to work in international business.
Demonstrate leadership and want to hone this skill.
Global and multicultural business perspectives.
Early-adopters of new technologies.
Speaks several languages already or is interested in learning new languages.


First year

First semester [BIB]
Labour Law
Business Law
Fundamentals of Business Economics
Fundamentals of Marketing
Business English

First semester [DMM]
Introduction to Marketing
Chinese I

Second semester [BIB]
Business Administration and Organisation
Data Analysis
Current Tax Bases of the Tax System
Financial Accounting
Principles of Economics

Second semester [DMM]
Chinese II

Second year

First semester [BIB]
International Accounting
International Law
International Economic Environment
Mondern language I
Applied Computing for Business Management

First semester [DMM]
Scientific Research
Chinese III

Second semester [BIB]
International Areas and Markets
Modern Language II
International Market Research
Mathematics of Financial Operations
International Operations  & Global Entrepreneurship

Second semester [DMM]
Trend Search and Analysis
Christian Social Thinking

Third year

First semester [BIB]
Cross Cultural Management
Strategies to Access International Markets
International Financing
International Macroeconomics
International Product and Pricing Policy

First semester [DMM]
Commercial Negotiation

Second semester [BIB]
International Marketing Management 
International Communication Strategies
Tools and Operations on the World Financial Markets
International Politics in the Business World
Transport, Logistics, and International Distribution

Second semester [DMM]
Consumer Behaviour
Business Ethics

Fourth year

First semester [BIB]
Developing Markets
Strategy and Strategic Management
Elective 1
Elective 2
Elective 3

Second semester [BIB]
Internship Placement
End of Degree Project 

Second semester [DMM]
Product Management
Trade and Retail Marketing

Electives [BIB]
Business Ethics
Decission-Making Models
Human resources International Management
Diplomacy, International Relations and Corporate Diplomacy
European Union
International Corporate History
International Purchasing Management
International Economic Analysis
International Project Management
Multilateral Institutions Projects

Fifth year

First semester [DMM]
Marketing Management
Sales Management
Digital Marketing Strategies
Marketing Intelligence
Digital Marketing Metrics & Analytics
Data Driven Marketing
Digital Footprint

Second semester [DMM]
Glocal Marketing
Global Communication
Decision Making
Marketing Plan
Marketing Finance
Change and Transform

*Students enrolled in the Bachelor´s Degree in International Business by ESIC University will in turn receive ESIC’s Diploma in Profesional Skills or Diploma in Tools and Multimedia, granting 48 additional credits to those already obtained in the BIB syllabus.

Salidas profesionales

Associate Project Officer
Programme Development Advisor
International Foreign Policy Advisor
Foreign Office Service (Diplomatic Corps)
Global Marketing Manager
International Trade Specialist
International Procurement Department
Import/Export Coordinator
Marketing Consultant


Participants with creative potential and interest for new technologies and digital economy who want to develop their career and capabilities in the marketing, sales and/or market research area.

¡Infórmate ahora sin compromiso!


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