Bachelor´s Degree in Marketing + Degree in Data Science

First year

First semester[BDM]
Marketing and Interpersonal Communication Techniques
Marketing and Interpersonnal Communication Techniques
Introduction to Corporations
Mathematics Applied to Marketing
Economic and Marketing History
Corporate Sociology

First semester [TSDS]
Technology in Data Science I: Systems architecture
Organization and Data Management I: Database
Anthropology
Organization and Data Management II: Content Curation 

Second semester[BDM]
Introduction to Marketing
Computer Science Applied to Marketing
Applied Statistics to Marketing
Civil Law
History of the Commercial Culture and Society

Second semester [TSDS]
Technology in Data Science II: Systems architecture
Critical Spiritual thinking

Second year

First semester[BDM]
Economics I: Microeconomics
Economic-Financial Analysis in Marketing I
Psychology Applied to Marketing
Strategic Management
Mercantile Law: Legal Regulation of the Market

Annual
Chinese

First semester [TSDS]
Program for Data Science I: Java / SQL
Program for Data Science II: Python

Second semester[BDM]
Strategic Marketing
Responsability and Corporate Social Marketing
Economics II: Macroeconomics
Economic-Financial Analysis in Marketing II
Decission-Making Methods applied to Marketing
Labour and Social Security Law

Second semester [TSDS]
Statistical modeling with R
Christian social thought
BE Basic Training   COM Compulsory Course   P Propia

Third year

First semester[BDM]
Communication Policy and Digital Advertising
Consumer Behavior
Product Policy
Sales Management
Market Research I
Industrial and Services Marketing

Second semester[BDM]
Distribution Policy and Ecommerce
Price and Cost Policy and Ecommerce
Market Research II
Commercial Negotiation Techniques
Relational, Direct, and Interactive Marketing
Applied Information Systems and Data Driven Marketing

Second semester [TSDS]
Business Intelligence
Cloud Servicer Providers
Data driven corporations I:Sensitive Data management
Big Data Applications I: Big Data Project Implementation I 

Fourth year

First semester[BDM]
Marketing Plan
Elective 1
Elective 2
Elective 3
Elective 4
Academic Recognition of Credits

Annual
External Practies
End of Degree Project

Electives BDM
Sales Analysis and Forecast
International Economic Analysis
Electoral Legislation, Communication and State of Law
Human Resources Management
International Economic Legislation
Global Marketing and International Trade
Industry-Specific Marketing
Marketing and Communication Management
Internal Marketing
Political Marketing

Second semester [TSDS]
Ética Empresarial
Teamworking
Autodiagnóstico
Estrategias de Marketing Digital
Marketing Intelligence
Marketing de Clientes

Fifth year

First semester [TSDS]
Big Data Applications II: Big Data Project Implementation II
Big Data Applications III: Big Data in Industry 4.0
Data driven corporations II: Sensitive Data management
Big Data Applications IV: Identification of Black Ops
Artificial Intelligence and Neural Networks

Second semestre [TSDS]
Modeling of categorical variables
Predictive models II: Patterns of online abandonment
Predictive models III: Public opinion and sentiment
Analytical approach to Neuromarketing
Natural language processing: Chat-Bots

*Students enrolled in the Official Bachelor´s Degree in Marketing by ESIC University will in turn receive ESIC´s Degree in Data Science, granting 135 additional credits to those already obtained in the BDM syllabus.