ESIC Business&Marketing School, is affiliated to Universidad Rey Juan Carlos (URJC) in Madrid to offer the Bachelor´s Degree in Marketing + Degree in Digital Business* which is a highly renowned degree within the business and marketing world that prepares participants to face any challenge that may arise in a company. This degree also provides participants with access to several career opportunities and trains them to assume managerial and executive roles at any national or international organization.
The Bachelor´s Degree in Marketing + Degree in Digital Business will add value to your CV due to its level of specialization.
To access the Bachelor´s Degree in Marketing, candidates must have graduated high school, A levels, baccalaureate or equivalent certificate, or they must have passed the test mentioned in the article 42 of the Ley Org?ica 6/2001, concerning Universities, which was later modified by the Ley 4/2007.
Participants with creative potential and interest for new technologies and digital economy who want to develop their career and capabilities in the marketing, sales and/or market research area.
Studying several types of organizations andtheir management processes.
Analyzing the national and international environment where these organizationsare located.
Learning, through theoretical and practical training sessions, about business management, marketing, andpersonal development.
Acquiring the social and personal values that are fundamental in today´s society.
Developing general capabilitiesto be used in a wide range of organizations; not only tothose related to business.
Bachelor´s Degree in Marketing
Marketing and Communication Techniques
Introduction: The Company
Economic History and Marketing
Trade Culture History and Society
Statistics applied to Marketing
Applied Informatics for Marketing
Economics l: Microeconomics
Economic-Financial Analysis for Marketing I
Psychology applied to Marketing
Trade Law: Legal Regulation of the Market
Marketing and Corporate Social Responsibility
Economics II: Macroeconomics
Economic-Financial Analysis for Marketing II
Decision-making methods applied to Marketing
Labor and Social Security Law
English IV ? Modern Language
Market Research I
Industry and Services Marketing
Prices and Costs Policy
Market Research II
Business and Trading Techniques
Relational, Direct, and Interactive Marketing
Marketing and Applied Information Systems
Degree Final Project
Global Marketing and International Trade
Sales Analysis and Forecast
Communication Management, and Marketing
Human Resources Management
Seminar in Computer Science (Credits recognized for the degree)
Degree in Digital Business
To be professional
Christian Social Thinking
Creation of digital spaces
Trend search and analysis
Digital Marketing Strategies
Transformation and change
My digital profile
Digital marketing metrics & analytics
Data driven marketing
Business with international goals
International Business Manager
Business Intelligence Manager
Customer Relationship Analyst
Trade Marketing Manager
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