• Imparte:
  • Modalidad:
    Presencial
  • Precio:
    Consultar rellenando el formulario
  • Comienzo:
    Septiembre 2019
  • Lugar:
    Avda. Valdenigrales s/n
    Pozuelo de Alarcón (Madrid) 28223
    España
  • Duración:
    240 ECTS
  • Idioma:
    El Grado se imparte en Inglés
  • Titulación:
    Bachelor´s Degree in Marketing + Degree in Digital Business

Presentación

ESIC Business&Marketing School, is affiliated to Universidad Rey Juan Carlos (URJC) in Madrid to offer the Bachelor´s Degree in Marketing + Degree in Digital Business* which is a highly renowned degree within the business and marketing world that prepares participants to face any challenge that may arise in a company. This degree also provides participants with access to several career opportunities and trains them to assume managerial and executive roles at any national or international organization.
The Bachelor´s Degree in Marketing + Degree in Digital Business will add value to your CV due to its level of specialization.

Requisitos

To access the Bachelor´s Degree in Marketing, candidates must have graduated high school, A levels, baccalaureate or equivalent certificate, or they must have passed the test mentioned in the article 42 of the Ley Org?ica 6/2001, concerning Universities, which was later modified by the Ley 4/2007.

Dirigido

Participants with creative potential and interest for new technologies and digital economy who want to develop their career and capabilities in the marketing, sales and/or market research area.

Objetivos

Studying several types of organizations andtheir management processes.
Analyzing the national and international environment where these organizationsare located.
Learning, through theoretical and practical training sessions, about business management, marketing, andpersonal development.
Acquiring the social and personal values that are fundamental in today´s society.
Developing general capabilitiesto be used in a wide range of organizations; not only tothose related to business.

Programa

Bachelor´s Degree in Marketing

1st Year
Marketing and Communication Techniques
Introduction: The Company
Business Mathematics
Economic History and Marketing
Business Sociology
Marketing Fundamentals
Trade Culture History and Society
Statistics applied to Marketing
Civil Law
Applied Informatics for Marketing

2nd Year
Economics l: Microeconomics
Economic-Financial Analysis for Marketing I
Psychology applied to Marketing
Strategic Management
Trade Law: Legal Regulation of the Market
Strategic Marketing
Marketing and Corporate Social Responsibility
Economics II: Macroeconomics
Economic-Financial Analysis for Marketing II
Decision-making methods applied to Marketing
Labor and Social Security Law
English IV ? Modern Language

3rd Year
Communication Policy
Consumer Behavior
Product Policy
Sales Management
Market Research I
Industry and Services Marketing
Distribution Policy
Prices and Costs Policy
Market Research II
Business and Trading Techniques
Relational, Direct, and Interactive Marketing
Marketing and Applied Information Systems

4th Year

Internship
Degree Final Project
Marketing Plan
Global Marketing and International Trade
Sales Analysis and Forecast
Communication Management, and Marketing
Human Resources Management
Seminar in Computer Science (Credits recognized for the degree)

Degree in Digital Business

1st Year

English I
Anthtropology
English II
To be professional

2nd Year

English III
Multimedia Software
Critical Thinking
Digital Enviroment

3rd Year

Christian Social Thinking
Creation of digital spaces
Creative mindset
Scientific Investigation
Trend search and analysis

4th Year

Business Ethics
Teamwork
Self-diagnosis
Digital Marketing Strategies
Marketing Intelligence
Customer Marketing

5th Year

Digital Reality
Leadership
Transformation and change
My digital profile
Digital marketing metrics & analytics
E-Markets
Entrepreneurship
Strategic finances
Mindlab
Global mindset
Global communication
Data driven marketing
Business Start-up
Business Innovation
Business with international goals

Salidas profesionales

Marketing Manager
Sales Manager
International Business Manager
Market Analyst
Brand Manager
Business Intelligence Manager
Customer Relationship Analyst
Account Manager
Product Manager
Trade Marketing Manager

¡Infórmate ahora sin compromiso!

Publicidad

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