Bachelor´s Degree in Marketing + Degree in Entrepreuneurship and Innovation

First year

First semester [BDM]
Marketing and Interpersonnal Communication Techniques
Introduction to Corporations
Mathematics Applied to Marketing
Economic and Marketing History
Corporate Sociology

First semester [DEI]
Chinese I
Business Models II: Product-Market Fit

Second semester [BDM]
Introduction to Marketing
Computer Science Applied to Marketing
Applied Statistics to Marketing
Civil Law
History of the Commercial Culture and Society

Second semestre [DEI]
Chinese II
Agile Methodologies

Second year

First semester [BDM]
Economics I : Microeconomics
Economic - Financial Analysis in Marketing I
Psychology Applied to Marketing
Strategic Management
Mercantile Law: Legal Regulation of the Market

First semester [DEI]
Business Models II: Social Entrepreneurship
Entrepreneurial Ecosystem I
Critical Thinking

Second semester [BDM]
Strategic Marketing
Responsibility and Corporate Social Marketing
Economics II: Macroeconomics
Economic-Financial Analysus in Marketing II
Decission-Marking Methods Applied to Marketing
Labour and Social Security Law

Second semester [DEI]
Christian Social Thinking
Negotiation and Selling Methods

Annual [BDM]
Chinese

Third year

First semester [BDM]
Communication Policy and Digital Advertising
Consumer Behavior
Product Policy
Sales Management
Market Research I
Industrial and Services Marketing

First semester [DEI]
Personal Competences I: Personal Brand & Networking
Business Models III: Intrepreneurship

Second semester [BDM]
Relational, Direct and Interactive Marketing
Distribution Policy and Ecommerce
Price and Cost Policy and Ecommerce
Market Research II
Commercial Negotiation Techniques
Applied Information Systems and Data Driven Marketing

Second semester [DEI]
Anthropology
Entrepreneurial Ecosystem II: Finance and Law
Narrative Methods

Fourth year

First semester [BDM]
Marketing Plan
Elective 1
Elective 2
Elective 3
Elective 4
Academic Recognition of Credits

Second semester [DEI]
Business Ethics
Business Models IV: Go To Market
Personal Competences II: Leading, Self-Managing and Managing Teams
Entrepreneurial Ecosystem III: Presence at Trade Fairs, Companies, Boorcamps and Awards
E-Markets
Esic Garage I: Coach in Teams

Annual [BDM]
External Practies
End of Degree Project

More electives BDM
Sales Analysis and Forecast
International Economic Analysis
Electoral Legislation, Communication and Stat of Law
Human Resources Management
International Economic Legislation
Global Markeeting and International Trade
Industry-Specific Marketing
Marketing and Communication Management
Internal Marketing
Political Marketing

Fifth year

First semester [DEI]
Digital Production I
Global Innovation: Structure, Product and Processes
Elective Subject I
Elective Subject II
Esic Garage II: Coach in Teams

Segundo semestre [DEI]
Elective Subject III
Personal Competences III: Debating, Public Speaking and Interpretation Techniques
Digital Production I
Global Mindset
Esic Garage III: Coach in Teams

*Students enrolled in the Official Bachelor´s Degree in Marketing by ESIC University will in turn receive ESIC´s Degree in Entrepreneurship and Innovation, granting 135 additional credits to those already obtained in the BDM syllabus.