ESIC University - ESIC University

Bachelor´s Degree in Marketing + Degree in Sustainability Management

ESIC University - ESIC University
  • Imparte:
  • Modalidad:
    Presencial
  • Precio:
    Consultar rellenando el formulario
  • Comienzo:
    Septiembre 2021
  • Lugar:
    Avda. de Valdenigrales, s/n
    Madrid 28223
    España
  • Duración:
    5 Años
  • Idioma:
    El Grado se imparte en Inglés
  • Titulación:
    Bachelor´s Degree in Marketing + Degree in Sustainability Management

Presentación

ESIC University in Madrid offers the Bachelor’s Degree in Marketing which is a highly renowned degree within the business and marketing world that prepares participants to face any challenge that may arise in a company.

This degree also provides participants with access to several career opportunities and trains them to assume managerial and executive roles at any national or international organization.

The participants will acquire business knowledge and capabilities, and will learn how to use the proper marketing tools to successfully meet the latest demands of today’s business market.

Student profile: participants with creative potential and interest for new technologies and digital economy who want to develop their career and capabilities in the marketing, sales and/or market research area.

This degree also offers participants access to multiple career opportunities and trains them to assume managerial and executive roles at any national or international organization.`

Dirigido

Wants to work in marketing and/or a global and evolving sales environment.
Logical-analytical and creative capacity
Interested in digital business
Leadership skills

Programa

First year

First semester[BDM]
Marketing and Interpersonal Communication Techniques
Marketing and Interpersonnal Communication Techniques
Introduction to Corporations
Mathematics Applied to Marketing
Economic and Marketing History
Corporate Sociology

First semester [DSM]
Chinese I
Introduction to Sustainability

Second semester[BDM]
Introduction to Marketing
Computer Science Applied to Marketing
Applied Statistics to Marketing
Civil Law
History of the Commercial Culture and Society

Second semester [DSM]
Chinese II
Global Challenges: from globalization to Sustainable Development Goals (SDG)
BE Basic Training   COM Compulsory Course   P Propia

Second year

First semester[BDM]
Economics I: Microeconomics
Economic-Financial Analysis in Marketing I
Psychology Applied to Marketing
Strategic Management
Mercantile Law: Legal Regulation of the Market

Annual
Chinese

First semester [DSM]
Stakeholder Engagement
Social challenges: Human Rights, poverty (BoP) and inequalities
Anthropology

Second semester[BDM]
Strategic Marketing
Responsability and Corporate Social Marketing
Economics II: Macroeconomics
Economic-Financial Analysis in Marketing II
Decission-Making Methods applied to Marketing
Labour and Social Security Law

Second semester [DSM]
Critical Thinking
Environmental Challenges: Biodiversity, Climate Change, Waste
BE Basic Training   COM Compulsory Course   P Propia

Third year

First semester[BDM]
Communication Policy and Digital Advertising
Consumer Behavior
Product Policy
Sales Management
Market Research I
Industrial and Services Marketing

First semester [DSM]
INTERPERSONAL SKILLS: NEGOTIATION, NETWORKING & ALLIANCES
Social Christian Thought

Second semester[BDM]
Distribution Policy and Ecommerce
Price and Cost Policy and Ecommerce
Market Research II
Commercial Negotiation Techniques
Relational, Direct, and Interactive Marketing
Applied Information Systems and Data Driven Marketing

Second semester [DSM]
INTERPERSONAL SKILLS: LEADERSHIP, COACHING & TEAM MANAGEMENT
Cross-cultural Management
COM Compulsory Course   P Propia

Fourth year

First semester[BDM]
Marketing Plan
Elective 1
Elective 2
Elective 3
Elective 4
Academic Recognition of Credits

Annual
External Practies
End of Degree Project

Electives BDM
Sales Analysis and Forecast
International Economic Analysis
Electoral Legislation, Communication and State of Law
Human Resources Management
International Economic Legislation
Global Marketing and International Trade
Industry-Specific Marketing
Marketing and Communication Management
Internal Marketing
Political Marketing

Second semester [DSM]
Business Ethics
Impact Assessment
Energy Transition
Responsible Consumption & Production
ESIC SERVICE LEARNING I: Voluntary Work in the Community
COM Compulsory Course   EL Elective   P Propia

Fifth year

First semester [DSM]
Sustainability Management
Reporting & Accountability
New Economies
Demography, transport & mobility. Smart cities
INTERPERSONAL SKILLS: PUBLIC SPEAKING, DEBATE AND INTERPRETATION TECHNIQUES
INTERPERSONAL SKILLS: PUBLIC SPEAKING, DEBATE AND INTERPRETATION TECHNIQUES
ESIC SERVICE LEARNING II: Social Business Consultancy

Second semestre [DSM]
Corporate Governance
CSR
Circular Economy
Modelos Predictivos II: Patrones de Abandono On-line
International Scenario: Global institutions for International Politics & Trade
Sustainable Investment - ESG
ESIC SERVICE LEARNING III: Social Entrepreneurshi

*Students enrolled in the Official Bachelor´s Degree in Marketing will in turn receive ESIC´s Degree in Sustainability Management, granting 135 additional credits to those already obtained in the BDM syllabus.

Salidas profesionales

Marketing Manager
Sales Manager
International Business Manager
Brand Manager
Account Manager
Product Manager
Trade Marketing Manager
Social or Environmental Entrepreneurship
Chief Sustainability Officer (CSO)
Corporate Social Responsability Manager
Sustainability Consultant
Sustainability Project Manager
Environmental or Social Impacts Specialist

Competencias

Participants with creative potential and interest for new technologies and digital economy who want to develop their career and capabilities in the marketing, sales and/or market research area.

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Publicidad

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