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  • Imparte:
  • Modalidad:
    Presencial
  • Precio:
    Información no disponible
  • Comienzo:
    Septiembre 2019
  • Lugar:
    Avda. Valdenigrales s/n
    Pozuelo de Alarcón (Madrid) 28223
    España
  • Duración:
    240 ECTS
  • Idioma:
    El Grado se imparte en Inglés
  • Titulación:
    Bachelor’s Degree in Marketing

Presentación

ESIC Business&Marketing School, is affiliated to Universidad Rey Juan Carlos (URJC) in Madrid to offer the Bachelor’s Degree in Marketing which is a highly renowned degree within the business and marketing world that prepares participants to face any challenge that may arise in a company. This degree also provides participants with access to several career opportunities and trains them to assume managerial and executive roles at any national or international organization.

Dirigido

Participants with creative potential and interest for new technologies and digital economy who want to develop their career and capabilities in the marketing, sales and/or market research area.

Objetivos

Studying several types of organizations andtheir management processes.
Analyzing the national and international environment where these organizationsare located.
Learning, through theoretical and practical training sessions, about business management, marketing, andpersonal development.
Acquiring the social and personal values that are fundamental in today’s society.
Developing general capabilitiesto be used in a wide range of organizations; not only tothose related to business.

Programa

1st Year

Marketing and Communication Techniques
Introduction: The Company
Business Mathematics
Economic History and Marketing
Business Sociology
Marketing Fundamentals
Trade Culture History and Society
Statistics applied to Marketing
Civil Law
Applied Informatics for Marketing

2nd Year


Economics l: Microeconomics
Economic-Financial Analysis for Marketing I
Psychology applied to Marketing
Strategic Management
Trade Law: Legal Regulation of the Market
Strategic Marketing
Marketing and Corporate Social Responsibility
Economics II: Macroeconomics
Economic-Financial Analysis for Marketing II
Decision-making methods applied to Marketing
Labor and Social Security Law
English IV – Modern Language

3rd Year


Communication Policy
Consumer Behavior
Product Policy
Sales Management
Market Research I
Industry and Services Marketing
Distribution Policy
Prices and Costs Policy
Market Research II
Business and Trading Techniques
Relational, Direct, and Interactive Marketing
Marketing and Applied Information Systems

4th Year

Internship
Degree Final Project
Marketing Plan
Global Marketing and International Trade
Sales Analysis and Forecast
Communication Management, and Marketing
Human Resources Management
Seminar in Computer Science (Credits recognized for the degree)

Salidas profesionales

Marketing Manager
Sales Manager
International Business Manager
Market Analyst
Brand Manager
Business Intelligence Manager
Customer Relationship Analyst
Account Manager
Product Manager
Trade Marketing Manager

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