Presentación

Four years ago, the School of Humanities and Communication Sciences of CEU San Pablo University started its bilingual programs for the Degrees in Journalism, Media Studies and Advertising and Public Relations, and their simultaneous degrees, with the purpose of offering students who had decided to study these degrees with us the opportunity to develop a profile that would improve their entry into the job market and to acquire professional skills in both English and Spanish.

Requisitos

The admission procedure for the Bilingual Program is the same as that followed by all the students of the School of Humanities and Communication Sciences (a Spanish language test, an essay in Spanish, an English language test and a personal interview) except for the English test, which is pitched at a higher level for students of this program. Moreover, the interview is carried out in English with a lecturer from the School of Humanities and Communication Sciences.
These tests will ensure that students are sufficiently motivated and interested in their future studies. They are also designed to assess whether the students have a high enough level of English to be able to follow and participate satisfactorily in classes taught in this language. Once these criteria have been fulfilled and the admission has been accepted by the Dean of the School, the rest of the procedure is the same as for any student at the University.

Objetivos

The essential objective of bilingual degrees is for students to be able to use the knowledge they acquire in the two languages and, also, to give them the chance of studying in other countries, which is a compulsory part of the contents of these Degrees. An additional benefit is the personal experience of learning how to manage in a country that is not their own and getting to know another
teaching system and university education with a different perspective, in the setting they choose for their stay abroad.

Programa

Primer Curso:
Teoría de la Comunicación y de la Información
Lengua
Escritura para los Medios de Comunicación I
Fundamentos de Arte y Diseño
Fundamentos de Fotografía y Estética
Grandes Libros
Antropología
Pensamiento Político y Cultural
Historia y Sociedad

Segundo Curso:
Fundamentos de Publicidad
Comunicación Corporativa
Comunicación y Marketing
Pensamiento Creativo
Escritura para los medios de Comunicación II
Radio
Televisión
Historia Universal Contemporánea
Literatura Universal Contemporánea
Doctrina Social de la Iglesia

Tercer Curso:
Comunicación Empresarial e Institucional
Estructura del Sector de la Comunicación y de la
Publicidad
Investigación de Mercados
Producción Publicitaria
Dirección de Arte
Ética y Deontología
Nuevas Tecnologías y Nuevos Medios
Derecho
Historia Contemporánea de España
Inglés

Cuarto Curso:
Opinión Pública
Comunicación política
Legislación Aplicada
Comunicación Integrada
Comunicación Estratégica
Planificación de Medios
Comunicación y Cultura
Gestión de Marcas
Trabajo Fin de Grado
Prácticas en Empresas

In our Bilingual Degrees, several subjects in each academic year are taught in English and this is complemented by the students spending at least one semester in a foreign university. To be awarded the bilingual qualification at the end of their studies, students must obtain at least 90 credits from subjects taught in English.
The bilingual syllabus is identical to that of the equivalent degree taught in Spanish, the only difference being hat some subjects are taught in English instead of Spanish. The academic level of the degrees is also the same, based on the premise that English should not pose any additional difficulty for bilingual students.
Students must also take into account that this type of studies will be subject to the same academic requirements as all the other degrees taught at CEU San Pablo University.

Publicidad

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