The project work produced reflects the broad range of our students’ interests and understanding of design, and of the media through which they communicate. It also reflects the diversity of contemporary audiences.
This well-established and broad-based course aims to encourage your creativity, individuality and personal growth through the study of graphic communication design. The emphasis is on the application of skills to develop ideas and present information in ways that are engaging, meaningful, useful and worthwhile. You will be encouraged to develop your awareness and understanding of the social contexts and environmental responsibilities of design, so that you can identify communication strategies that will enrich people’s lives by enabling them to be better informed about the world in which they live. You will learn to engage audiences through imaginative and creative design solutions that may challenge, persuade, shock, provoke, excite and entertain, but always aim to inform.
Year 1 (Credit Level 4)
The modules introduce you to a variety of historical, theoretical and conceptual issues, and to processes related to the generation, development and production of designed outcomes. Exercises and project work enable you to demonstrate your understanding of some of the basic principles of design, and encourage awareness of their relevance and importance within design and communication.
Year 2 (Credit Level 5)
You will carry out a greater degree of independent study, and support and develop project work with research, analysis and selection. The modules encourage your personal awareness and reflection, and offer you a degree of choice and selection of project options and media outcomes. During the Professional Practice module you can undertake studio placements, and engage with contemporary design practice.
Year 3 (Credit Level 6)
You will have an increased degree of personal choice for the development of independent, high-quality work, demonstrating the higher level challenges of synthesis and innovation. In-depth research and design work will be characterised by your ability to analyse, synthesise and apply creatively what you have learnt during the course. The range of projects undertaken may include: animation and visual narratives; exhibition and installation design, design for screen and interaction; signage, wayfinding, and environmental graphics; and typography and design for print.
Subjects of study include:
Authorship and Interaction
Design History and Culture
Typography and Communication
Visual Language and Communication
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