The Master aims at developing in candidates:
The ability to design and manage valuable customer experiences (with a special sensitivity derived by continuous relationships with Italian and multinational companies at the forefront of experiential marketing)
The ability to exploit the opportunities in communication, promotion and distribution enabled by ICTs and big data
The ability to develop marketing accountability in order to quantify and effectively measure returns on marketing investments
The ability to combine managerial skills and creativity, interacting with the operations, R&D and Finance & Control to develop sustainable innovations and continuous improvement in customer relationships.