Year 1 / Level M
Events Principles & Practice
You will develop a critical awareness of the organisations and resources involved with the supply of events and the management functions required to implement them. It asks why events are organised and how we measure their impacts. It helps to identify the position of events as a major part of the experiential marketing concept.
Business Strategy & Finance
You will develop an understanding of the foundations of strategic analysis, choice and the implementation strategies that usually tie into an organisation’s business decisions (Private, Public and Third Sector). This includes a study of Corporate Finance in terms of an organisation’s sources of finance, reporting and the interpretation of financial data that is fundamental to the broader understanding of the dynamics of the tourism, hospitality and leisure sectors.
You will identify issues and appropriate measures relating to effective managerial performance in a complex operating environment. The unit seeks to develop competence in the areas of organisational management and behaviour appropriate to the development of a career in management within the leisure sector. The unit focuses on the ‘effective manager’ by investigating key roles and functions and how these may be affected by operational environment, organisational structure and culture, particularly within international and multinational organisations.
You will be creative and innovative in the development of event ideas and experiences. This unit encompasses the key components of event planning, using theories and processes of project and operational management. As part of this unit you will cover all elements of planning, designing, implementing and evaluating a variety of events as part of a single festival programme. You will work with resource scheduling tools and undertake logistical planning tasks.
Project Management for Events
A project is defined as ‘a temporary endeavour undertaken to create a unique product or service’ (PMI, 2013). For the achievement of strategic objectives these projects may be combined into Programmes, defined as a group of related projects managed in a coordinated manner to obtain outcomes that are not available from managing them individually (PMI, 2013). Since events are increasing in both scale and complexity, the areas of Programme and Project management are of importance to future event managers. In this unit, you will develop knowledge and skill in the area of program and project management through design of a themed event programme that is comprised of a number of event projects.
The dissertation, which is underpinned by a research methods unit, provides you with the opportunity to study a subject in-depth. The resulting piece of work is a 15,000 word dissertation, showing your extensive understanding of the topic. The dissertation is the culmination of your learning experience on the programme, requiring the development of the intellectual capacity to plan and carry out an academically-sound research project, involving the use of an appropriate research methodology to collect and analyse data, a critical treatment of the relevant literature and well-presented findings.
Choose one unit from the following options:
This unit encompasses the key components of conference tourism. It will reflect on the growth of the conference sector, and will examine the conference sector in its present state, identifying the size, value, trends and growth of major conference destinations throughout the world, and will suggest ways for destinations and venues to develop a better conference product.
The aim of the unit is to understand the process of creating a new entrepreneurial venture along with sources of funding available to nascent and novice entrepreneurs when starting their new entrepreneurial ventures. Strong emphasis is placed upon the identification and evaluation of entrepreneurial opportunities. Entrepreneurial development may cover a single entity, a further investment by a portfolio entrepreneur, a management buy-out, a spin out or an entrepreneurial venture within an existing organisation.
By electing to study this option you have indicated a strong interest in embarking on a career that encompasses some element of fashion. This unit aims to develop and equip you with a broad awareness and appreciation of how the fashion industry is important to the retail sector. You have the opportunity to explore how fashion can be applied, through retail and marketing, to this sector in order to appeal to the fashion-conscious consumer.
Food & Drink
Food and drink is the basis of life: it provides sustenance, fulfils nutritional requirements, is enjoyable, forms the basis for many of life’s experiences and is central to the hospitality, tourism, retail and events industries. As such, an understanding of the nature of our relationship with food socially, economically, politically, environmentally and in terms of technology is a valuable adjunct to other strategic and operational areas of expertise.
Mobile Communication & Mobile Marketing
Design and critically evaluate innovative mobile applications that enhance the effectiveness of a marketing communication campaign. This unit aims at providing you with the necessary theory and tools for understanding, designing and evaluating mobile communication and mobile marketing initiatives in the experience-based industries. Mobile platforms, delivering effective highly localized and contextual content, are no longer an option but a requirement for successful marketing campaigns. The unit will help you to critically handle mobile marketing and mobile communication projects.