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Presentación

Programme

This is a concentration that takes part of the Master in Hospitality Management
Concentrations of Master in Hospitality Management:
Concentration 1: Hotel Management.
Concentration 2: Food & Beverage and Restaurant Management

Requisitos

This Master’s Degree is ideal for both career changers who wish to move into hospitality, and
for career climbers who are already in the field and wish to fast-track their careers.
A bachelor´s degree in studies related to business (Business studies, Law, PR, Marketing, etc.),
engineering or tourism.
Business English (test of level before acceptance for admission)
Passionate profile with a deep sense of social responsability and interest in the hospitality sector.
Application form and enrolment.
Personal interview with a representative of the Admissions Department, if necessary.

Programa

PROFESSIONAL INDUCTION:
M1: PROFESSIONAL INDUCTION (for those students that doesn´t have previous experience on F&B)
Food & Beverage Service Operations
Food preparation operations
Introduction to wine knowledge
Communication and public speaking

CORE COURSES:
M2: HOSPITALITY ECONOMICS AND FINANCE
Hospitality and tourism economics
Managerial Accounting and finance

M3: BUSINESS RESEARCH
Quantitative and qualitative methods

M4: STRATEGIC MANAGEMENT
Hospitality strategic management
Total quality management and sustainable development
Entrepreneurship
Trends in hospitality

M5: TALENT DEVELOPMENT
Hospitality human resources management
Corporate organizational behavior and personal development

M6: MARKETING
Hospitality strategic marketing
Revenue and yield management

CONCENTRATION:
M7B: FOOD & BEVERAGE AND RESTAURANT MANAGEMENT CONCENTRATION
Food & Beverage cost control
Food & Beverage process management
Event planning and management
Food and Beverage sales management
Final project: Food & Beverage business plan
Practicum: Industry internships

Competencias

>> Training goals
- To know and understand the operating processes of hotel and restaurant product design and production.
- To understand and analyze the structural and functional organisation of the departments of the hotel and restaurant businesses.
- To see and develop applications in the area of administration and supervision of the management of these kinds of companies.
- To analyse and determine the flows of distribution and commercialisation of the hotel and restaurant product.
- Departmental management.
- Design and layout of installations, equipment and their preservation and maintenance.
- Personnel management.
- Strategic planning.
- Administrative-financial control and supervision.
- Commercialisation of the hotel product.


>> Professional goals
- Departmental management.
- Design and layout of installations, equipment and their preservation and maintenance.
- Personnel management.
- Strategic planning.
- Administrative-financial control and supervision.
- Commercialization of the hotel product.

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