Throughout your studies, you will explore a wide range of marketing philosophies and functions, while challenging traditional methods and contemporary thinking associated with the fashion industry. Research skills will focus on the effect of emerging media on modern organisational thinking. You will test issues surrounding retail and merchandising, fast fashion and luxury brands, and branding and contemporary consumption, as you develop new ideas in line with modern, fashion marketing theory.
Modules include:
Management Theories and Philosophies
Developing the Professional
Research Methods
Retailing and Consumption of Fashion Brands
New Media Communications
Trends in Marketing
Sustainable Supply Chain Management
Dissertation
Please note that some of the modules are delivered at the Cardiff Campus and you will be required to fund your own transport.
Learning and teaching methods
Full-time students study each subject intensively over a period of several weeks. Part-time delivery is designed around the needs of practising marketing managers and fashion industry professionals.
You will learn through lectures, seminars, group work, case studies, and analyses of contemporary fashion marketing materials, as well as specialist guest lectures from leading professionals.