This unit aims to provide you with a secure foundation in the concepts and practice of management and leadership in the context of the changing nature of work and business in the international arena. A critically analytical and evaluative approach will be taken to explore these areas in a range of organisational scenarios, to develop a range of conceptual and practical managerial tools.
Marketing & Strategy
The Unit aims to explore and analyse the premise that in order to be successful, organisations need to gain a good understanding of their customers’ requirements and to seek to achieve organisational objectives through the satisfaction of their customers’ needs and wants. The Unit will also look at marketing against the backdrop of corporate strategy development, and establish the linkage between the two activities.
This unit aims to provide you with a critical understanding of leadership theory and practice in a variety of business contexts. The unit supports you to recognise and address the challenges of contemporary leadership and enhances your knowledge and skills in areas such as strategic leadership, leading in a global context, and leading change.
Contemporary Issues in Marketing
This unit explores and evaluates the theoretical and practical application of a range of contemporary issues in marketing management. The unit aims to draw upon the research conducted by academic members of staff within the Business School and to give you knowledge of the important developments in various areas of marketing thought and practice. Debate and critical evaluations of these issues will be encouraged throughout the unit delivery.
Business Relationships & Networks
The unit will examine the critical challenges, tasks and approaches associated with the management of inter-organisational relationships and networks, whether in domestic or international settings. It will explore both strategic management and marketing-related aspects of business-to-business relationships with the help of conceptual frameworks that utilise network-based perspectives.
Marketing communications is constantly developing and ever-changing. New theories, cultural influences and technological advances all combine to create a dynamic environment. The unit will examine the key issues and challenges in marketing communications. It will cover strategic issues of integration and planning as well as the tactical considerations needed to execute relevant marketing communications campaigns that meet consumer’s needs.
The Research Project provides Master´s level students with an opportunity to undertake a significant piece of self-managed research in a relevant area of particular interest.
Optional work experience
You will have the opportunity to undertake work experience as part of the research project unit, subject to interview and availability. The type of work being undertaken will be relevant to your course of study and will provide experience that informs your final research project. Combining work experience with the research project aims to attach further practical context to the value of your learning experience.