The MSc Marketing degree offered by Norwich Business School has been designed to provide an advanced programme of study relating to marketing. It exposes students to the interrelated functions of management then allows them to consider the implications of specialist marketing approaches.
The overall aim of the programme is to develop the next generation of marketing managers who can thrive in dynamic and complex business environments. It provides for the intellectual development of the student to enable him or her to function effectively, within a wide range of business sectors, by enhancing and developing a stronger marketing perspective among general management skills and knowledge. This degree is designed to meet the needs of graduates who have not previously specialised in management, or who have studied the subject in a non-UK context.
Degree Subject: Any subject except Business (unless studied in a non-UK context)
Degree Classification: Good 2.2 or equivalent
Compulsory Study (120 credits)
Students must study the following modules for 120 credits:
ACCOUNTING AND FINANCIAL MANAGEMENT
BUYER BEHAVIOUR AND INTERACTIVE MARKETING
INTEGRATED BUSINESS DECISIONS
MANAGEMENT SKILLS AND PERSONAL DEVELOPMENT
MANAGING PEOPLE AND ORGANISATIONS
MARKETING AND STRATEGY: MARKETS COMPETITORS AND CUSTOMERS
Option A Study (60 credits)
Students will select 60 credits from the following modules:
Please Note - Modules selected from this option range will be treated as COMPULSORY modules.
GLOBAL BRAND STRATEGY
INTEGRATED MARKETING COMMUNICATIONS
RETAIL MARKETING AND MANAGEMENT
Norwich Business School students benefit from our highly valued insight into state-of-the-art thinking and practice in the fields of business and management. Many of our graduates have subsequently achieved varied and successful careers with high profile roles in regional, national and international organisations.
The University of East Anglia provides a professional Careers Centre and, together with the School´s Academic Careers Adviser, we will help students to choose their career path and develop their employability skills.
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