Faculty of Media, Arts and Design - University of Westminster

Master Social Media, Culture and Society - Master en Medios sociales, cultura y sociedad

Faculty of Media, Arts and Design - University of Westminster
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The MA in Social Media, Culture and Society offers a flexible interdisciplinary exploration of key contemporary developments in the networked digital media environment. It will benefit those seeking to develop their understanding of contemporary communication and its societal, political, regulatory, industrial and cultural contexts.

This course is full time but is also available part time (duration 2-5 years)


You should possess an Upper Second Class Honours degree (or equivalent). If English is your second Language you should have an IELTS score of 7.0, with 6.5 in each element.




This module provides students with a theoretical understanding of the development, significance and contemporary uses of social media. It fosters both critical analysis and reflective practice in the networked digital media environment. Students will critically engage with key ideas of creativity, sharing and visibility in social media, and will participate in creative and reflective practice using leading social media tools and platforms.

A taught module and group workshops in the first semester will guide you in conducting a major piece of independent research or create a theoretically inspired social media artefact. This module will be supplemented by individual supervisions beginning from the second semester. The aim is to give you a guided framework within which you can demonstrate your ability to carry out advanced independent study and write it up in the form of a dissertation. The dissertation is a 15,000-word piece of original research on a topic agreed with your supervisor and related to the political, economic, cultural and/or sociological factors which shape the practices and outcomes of social media OR a social media artefact accompanied by a written report of approximately 7,000 words, in which the student critically reflects on their social media project, and grounds it in relevant theory.

This module provides an overview of the critical and theoretical analysis of how the Internet and social media (Facebook, Twitter, Wikipedia, WikiLeaks, file sharing, blogs etc) shape and impact on society, the economy and politics and how power structures in society shape the Internet and social media.


Salidas profesionales

Students obtain skills to work as social media experts, either as social media and Internet researchers or as social media professionals in various types of organisations.


The MA in Social Media, Culture and Society provides students with the opportunity to focus at postgraduate level on:

Studying the ways in which social media and the Internet shape and are shaped by social, economic, political, technological and cultural factors, in order to equip students to become critical research-oriented social media experts.
Developing reflective and critical insights into how social media and the internet are used in multiple contexts in society, and into which roles social media can play in various forms of organisations that are situated in these societal contexts. The aim is that students are equipped to become reflective and critical social media practitioners.
Gaining in-depth knowledge and understanding of the major debates about the social and cultural roles of social media and the Internet.
Acquiring advanced knowledge and understanding of the key categories, theories, approaches and models of social media´s and the Internet´s roles in and impacts on society and human practices.
Obtaining advanced insights into practical activity and practice-based work that relate to how social media and the Internet work and which implications they have for social and cultural practices.

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