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This master’s degree combines two disciplines that are very powerful in the pre-design process: trends research and co-creation techniques. It is focused on providing the current tools related to qualitative and ethnographic research, interdiscplinarity, and design thinking. These tools are addressed to innovation processes that are applicable to industry and society.

Throughout the course, we will develop research projects in association with several firms. We collaborate with numerous collectives, groups, institutions, and universities involved in the subject of innovation in Europe and Latin America, in order to strengthen networks and facilitate partnerships.


Every edition gives the students the opportunity to carry out two field trips to European cities in order to explore trends, working patterns, and users’ opinions, coming back with a wide range of innovation-related options. We organise workshops and events that allow increasing the participation revolving issues such as design, trends, innovation, and design thinking.

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