School of Business  - Centennial College - Toronto

Post-Secondary Program Business Administration - Marketing. Programa en Dirección de Empresas - Marketing

School of Business - Centennial College - Toronto
  • Imparte:
  • Modalidad:
  • Precio:
    Consultar rellenando el formulario
  • Comienzo:
    Consultar rellenando el formulario
  • Lugar:
  • Duración:
    3 Años
  • Idioma:
    El Curso se imparte en Inglés
  • Titulación:
    Post-Secondary Program Business Administration - Marketing
  • Otras Convocatorias:


    The Business Administration – Marketing program, facilitated by the School of Business, will turn you into a skilled marketing professional who manages the link between an organization and its customer using social media, customer knowledge and business strategy.

    During three years of study, you will spend three semesters covering broad-based business topics before receiving specific marketing training. Among the covered marketing topics will be:

    Marketing research;
    Marketing communications (which includes advertising and promotion);
    Interactive marketing (which includes direct marketing, e-marketing and customer relationship management);
    Brand planning.
    In addition to classroom theory led by experienced faculty members, the Business Administration – Marketing program will make use of hands-on learning. You will explore the various areas of marketing through case studies, guest lectures, presentations, projects, and computer simulations and technologies.


    Ontario Secondary School Diploma (OSSD) or equivalent
    English Grade 12 C or U, or equivalent
    Mathematics Grade 11 or 12 C, M or U, or equivalent


    Semester 1

    Fundamentals of Business
    College Communication 1
    Applied Business Software 1
    Human Resources Management
    Mathematics of Finance Part 1
    Principles of Marketing
    Semester 2

    College Communication 2
    Applied Business Software 2
    Global Citizenship: From Social Analysis to Social Action
    Mathematics of Finance Part 2
    Marketing Communications
    Intro to Supply Chain and Business Operations
    Semester 3

    Financial Accounting Concepts
    Business Communications
    Principles of Microeconomics
    General Education Elective
    International Business Concepts
    Professional Selling
    Semester 4

    Practical Applications in Marketing
    Marketing Analysis
    Digital Marketing
    Semester 5

    Career Action
    Business Ethics
    Principles of Macroeconomics
    Marketing Research
    Brand Management
    International Marketing
    Semester 6

    Professional Business Elective
    Consumer Analysis
    B2B Marketing & Channel Management
    Strategic Marketing Planning

    Salidas profesionales

    Career Outlook
    Marketing Coordinator
    Account Manager
    Marketing Analyst
    Promotions Assistant
    Sales Representative
    Assistant Brand Manager
    Public Relations Assistant
    Advertising Assistant
    Content Marker
    Email marketer
    Social Media Coordinator
    Search Engine Optimization Specialist
    Areas of Employment
    Enterprise corporations
    Digital marketing agencies
    Advertising agency
    Financial Institutions
    Sports Events and Entertainment

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