School of Business  - Centennial College - Toronto

Post-Secondary Program Business Administration - Marketing. Programa en Dirección de Empresas - Marketing

School of Business - Centennial College - Toronto
  • Imparte:
  • Modalidad:
  • Precio:
    Consultar rellenando el formulario
  • Comienzo:
    Consultar rellenando el formulario
  • Lugar:
  • Duración:
    3 Años
  • Idioma:
    El Grado se imparte en Inglés
  • Titulación:
    Post-Secondary Program Business Administration - Marketing


The Business Administration – Marketing program, facilitated by the School of Business, will turn you into a skilled marketing professional who manages the link between an organization and its customer using social media, customer knowledge and business strategy.

During three years of study, you will spend three semesters covering broad-based business topics before receiving specific marketing training. Among the covered marketing topics will be:

Marketing research;
Marketing communications (which includes advertising and promotion);
Interactive marketing (which includes direct marketing, e-marketing and customer relationship management);
Brand planning.
In addition to classroom theory led by experienced faculty members, the Business Administration – Marketing program will make use of hands-on learning. You will explore the various areas of marketing through case studies, guest lectures, presentations, projects, and computer simulations and technologies.


Ontario Secondary School Diploma (OSSD) or equivalent
English Grade 12 C or U, or equivalent
Mathematics Grade 11 or 12 C, M or U, or equivalent


Semester 1

Fundamentals of Business
College Communication 1
Applied Business Software 1
Human Resources Management
Mathematics of Finance Part 1
Principles of Marketing
Semester 2

College Communication 2
Applied Business Software 2
Global Citizenship: From Social Analysis to Social Action
Mathematics of Finance Part 2
Marketing Communications
Intro to Supply Chain and Business Operations
Semester 3

Financial Accounting Concepts
Business Communications
Principles of Microeconomics
General Education Elective
International Business Concepts
Professional Selling
Semester 4

Practical Applications in Marketing
Marketing Analysis
Digital Marketing
Semester 5

Career Action
Business Ethics
Principles of Macroeconomics
Marketing Research
Brand Management
International Marketing
Semester 6

Professional Business Elective
Consumer Analysis
B2B Marketing & Channel Management
Strategic Marketing Planning

Salidas profesionales

Career Outlook
Marketing Coordinator
Account Manager
Marketing Analyst
Promotions Assistant
Sales Representative
Assistant Brand Manager
Public Relations Assistant
Advertising Assistant
Content Marker
Email marketer
Social Media Coordinator
Search Engine Optimization Specialist
Areas of Employment
Enterprise corporations
Digital marketing agencies
Advertising agency
Financial Institutions
Sports Events and Entertainment

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